3 superpowers indie brokerages have in 2020
Opinion
After merging with a national brokerage, I realized there were things about the boutique lifestyle that I’d never find in a national brand. Here are the major benefits of indie brokerages
by Andrew Fortune Nov 1
A Halloween display was so realistic police were called — multiple times
Dallas police received several calls from neighbors complaining that artist Steve Novak's Halloween display was a bit too realistic
Looking for fall pop-by ideas? Here's what readers are doing
Pumpkin spice and all things nice, here are a few ways to connect with clients safely
by Inman Oct 30
Connect Now November 12
Close any deal, improve your marketing strategy and more at Connect Now
by Rachel Mastandrea Oct 30
Inman Handbook on luxury marketing
What do top luxury agents know about marketing — both themselves and their properties — that can help you move to the next professional level?
by Christy Murdock Oct 30
Show off your listing! 6 tips for creating engaging IGTV videos
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
by Mauricio Umansky Oct 29
Thinking about retiring? 5 ways to leverage your license
Opinion
So many agents are ready to give it all up, not realizing just how much their expertise, brand and knowledge matter. Here's how to turn those things into a revenue stream after retirement
by Faisal Susiwala Oct 29
Listing a home with personality? 4 tips for selling unique luxury homes
When we took on a custom-built, 4,000-square-foot, Amish home, mostly clad in white cedar, with a 10-acre horse farm, we knew we'd have to be strategic with this unique luxury home. Here's what we learned along the way
by Andre Clayton Oct 29
10 strategies for boosting profitability now
Here's how to beat iBuyers at their own game, where to find transactions, how to leverage short-form videos and more nifty strategies all agents need to shift their attention to today
by Bernice Ross Oct 28
Inman Connect and Connect Now
Finish out the year strong at the upcoming Connect events.
by Rachel Mastandrea Oct 27
3 ways to build trust using personalized direct-message videos
The most efficient tool to convey information tone and body language without being face to face is video
by Kendall E. Bonner Oct 27
Inman Handbook on staging luxury listings
Learn from the experts how to ensure that the luxury property you're showing is ready for the scrutiny of those discerning high-net-worth buyers
by Christy Murdock Oct 26
Building video content? Here’s a simple 4-step formula
As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
by Lisa Suazo Oct 25
How to map out your 2021 social media plan
Here's how to start putting the building blocks in place for a solid year of engagement
by Katie Lance Oct 25
Aspiring luxury agent? Here's what your website needs
To get into the conversation, luxury agents need websites that exude luxury, exclusivity and profesionalism
by Craig C. Rowe Oct 23