RAIYA can communicate with consumers via text message
The community social network is launching Your Home, a new section that provides consumers with insights about their property and connections to local real estate agents
Opinion
Get a lot of calls from owners looking to sell who don't really grasp all the ins and outs of putting a home on the market? Try posing these quandaries to help educate them
Opinion
We need to be better at explaining and demonstrating our value as agents to homebuyers if we want to thrive in the future
Whether it's for a Broadway show or for staging your home, lighting is an essential element for casting the right mood
Opinion
What agents can learn from presidential marketing campaigns
How do you update the iconic branding for the oldest residential real estate franchise in America? Slowly and steadily
The one-time darling software for finding prospective foreclosures is now offering same tech for real estate agents and mortgage brokers
Opinion
Creating fire on social media might just cause irreparable damage
Text smarter and faster with an iPhone app that saves templates for 2-tap marketing and responses
Opinion
Plus, my top 2 favorite apps for posting and tracking on the social media mammoth
Opinion
A seasoned buyer’s agent shares her top tips for boosting buyer interest in your listing
San Francisco-based technology company creates mixed-reality environments and marketing presentations for real estate agents and developers
The software maker introduces Dynamic Ads for Real Estate, a new tool that seeks to make marketing listings on the world's largest social network a breeze
Use Gary Boomershine’s 6 M’s of mailer marketing to sniff out off-market listings
The experts weigh in on what skills agents to master at every level of their career