Opinion
The shuttering of Zillow Offers is a good lesson in reinvention for all agents. As consumer expectations change, agents need to adapt and add value to stay ahead of the competition
Opinion
Appraisal Institute's president Rodman Schley is addressing unconscious bias, amping up diverse recruiting and partnering with others who are also working to do what is right
Opinion
Whether its for agents or consumers (agents often are the customers), major real estate players are finding ways to reduce industry fragmentation by becoming the entire source of the transaction. Baird & Warner is simply applying the model to its agents as customers
Opinion
The best thing you can do is believe in your strengths as an indie broker and get rid of the perception that you cannot compete with franchise brokers
Opinion
In today's increasingly online world, how do you capture your audience's attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here's what you need to know going into 2022
Opinion
There's a free version of REVideos, which should offer most users plenty of what they need. Or you can make in-app purchases per video to have your images automatically edited, to add more calls to action and a follow-up form
Opinion
People crave connection, and they want to know you care. Put your arms around your 250 closest contacts, and make meaningful connections with people who genuinely want to recommend you
Opinion
Courted isn't unlike Side, the team-oriented boutique brokerage builder. It wants good agents to find each other, knowing that's how the industry will best emerge from its current state of uncertain evolution
Opinion
Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
Opinion
What President Biden’s infrastructure bill didn't address is affordable housing. 'Housing is a necessity,' says broker-owner Teresa Boardman. Here's why she says we all need to start treating it accordingly
Opinion
Seasonality and the Zillow exit will certainly impact this, but for the time being, iBuyers are at an all-time high, with Opendoor leading the pack
Opinion
The changes adopted Monday are an example of how NAR works toward positive change in real estate, says immediate past president Charlie Oppler, and doing the right thing is a 'responsibility we take very seriously'
Opinion
If proclaiming your services as free is the best way for you to get business, you might be in the wrong business
Opinion
From need-to-know statistics to predictions about the future, Bernice Ross recounts the most important takeaways from NAR's Realtors Conference & Expo. Here's what you need to know
Opinion
The team at HomeSmart makes it a priority to stay on top of what the HomeSnaps and Zillows of the world are up to, as should any savvy proptech team trying to know what consumers are looking for
Opinion
Premier Agent leads have slipped, says real estate agent Meg Jones Mullin in her follow-up break-up letter to Zillow. She and others sound off