Opinion
The shuttering of Zillow Offers is a good lesson in reinvention for all agents. As consumer expectations change, agents need to adapt and add value to stay ahead of the competition
If you are looking for a source for free leads, don’t miss out on the opportunity that local Facebook Groups offer. Add value, be a valuable resource, and business will follow. Here's how Realtor Jay Johnson does it
Whether you're meeting with clients or just striking up a conversation with a new contact, first impressions matter. Here are the most valuable tips you'll need to tap into the best version of yourself — and build strong, lasting relationships
Last week, we asked you all to share your top client gift ideas. Here, readers share their top picks. If you haven't weighed in, please do
Whether you're brand new to the biz, playing catchup after immense growth or simply looking for fresh automation ideas, here are the systems every agent needs
Having the ability and the vocabulary to discuss different types of windows and knowing about their energy-efficient capabilities is beneficial for real estate agents who are selling both new construction and renovated properties. Here's what to know
Opinion
The best thing you can do is believe in your strengths as an indie broker and get rid of the perception that you cannot compete with franchise brokers
A veteran agent wants to invest in leads purchased from national services, but her broker views them as active competitors. Is there a happy medium in this situation?
This week, find out how NYC’s Richard Wheeler went from nightlife fixture to real estate strategist
Opinion
In today's increasingly online world, how do you capture your audience's attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here's what you need to know going into 2022
It’s time to trade in those sweats for 'real' clothes. But what constitutes professional attire now?
Here's how to illustrate to potential sellers that you're the best agent to sell their home — through solid marketing, a top-notch presentation and your personal expertise on the market right now
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Opinion
People crave connection, and they want to know you care. Put your arms around your 250 closest contacts, and make meaningful connections with people who genuinely want to recommend you
The personal rewards of being a thankful person has a higher ROI than any transaction you could close. Here's how to show your gratitude to your top clients and make this your best Thanksgiving ever
Provide yourself a clear path to success by focusing on anticipated listings and clients, along with your most active referral partners. Start filling up your whiteboard today, add value to the names on your board, and watch your business flourish