3 moments that made Adena Hefets into an industry disruptor
From watching her parents struggle to make ends meet as a child to connecting with an excellent mentor as an adult, these are the moments that shaped Hefets' career
by Lillian Dickerson Oct 13
As Tesla sets its sights on Austin, listing agents near plant shift gears
With news of Tesla bringing its headquarters to Austin and a factory nearing its opening, agents are advising sellers nearby to think big
by Daniel Houston Oct 12
It's time to pay attention to QR codes: Your future clients
Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they're everywhere. So, as a tech-forward real estate agent, here's how you can leverage them and meet clients where they are
by Craig C. Rowe Oct 11
Place tenants and find future buyers with RentBase, a CRM for rental agents
Opinion
The company's internal research shows aspiring tenants who complete their onboarding survey end up choosing properties that cost 15% more per month
by Craig C. Rowe Oct 11
Stagerie partners with BoxBrownie to offer virtual staging services
Real estate staging platform Stagerie has partnered with BoxBrownie to offer an exclusive discount for Stagerie users in need of virtual staging and photo editing services
by Marian McPherson Oct 11
Blimp drives deal communication, compensates for data: Tech review
Opinion
Imagine if Facebook compensated users for every like, image post or ad campaign they started. That's the idea behind Blimp's approach to bettering the industry
by Craig C. Rowe Oct 8
With launch of YourHomeHub, MooveGuru offers agents franchise opportunities
In a first, MooveGuru is selling proptech franchises by offering the real estate industry an opportunity to invest in YourHomeHub locations
by Craig C. Rowe Oct 8
Redfin partners with home security company to expand self-led tours
Thanks to a new partnership with ADT, homesellers listing vacant homes with Redfin in 22 markets have access to 24/7 home monitoring at no additional cost
by Marian McPherson Oct 7
UnlockdBox app helps real estate agents outsource daily tasks, earn more with smart 'side hustle'
App can help top producers off-load work that's beyond their pay-grade while helping new agents and aspirational assistants learn their market
by Craig C. Rowe Oct 7
Zillow Housing Hackathon winners create renter affordability app
The HBCU Housing Hackathon was a 7-day virtual competition to challenge students to create and pitch tech solutions to help consumers overcome obstacles in finding a home. The winning team was from Morehouse College
Opendoor boosts homebuying power with $9B borrowing limit
Opendoor is on the hunt for more funds, according to a Bloomberg report. The iBuyer's new debt facility agreement will boost its borrowing power to $9B
by Marian McPherson Oct 7
Agent cuffed at showing taps George Floyd lawyer in suit against cops
Realtor Eric Brown was showing a property to a client in August when police surrounded the home and placed both men and a 15-year-old boy in handcuffs
How the pandemic made social media even more important
The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online
by Jim Dalrymple II Oct 6
Offerpad launches in 106 central Ohio cities, including Columbus
The publicly traded iBuyer has launched its services in the Columbus metro area, bringing its number of markets to 21
by Daniel Houston Oct 5
Facebook down! 4 ways to be ready next time
How did Facebook's outage affect those industries that run ads and use its reach to empower marketing campaigns? Here's how the real estate industry can be better prepared next time
by Craig C. Rowe Oct 5
'Instagram is probably the best bet': 3 ways agents can win social media
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience
by Jim Dalrymple II Oct 5