Plus more key takeaways from the California Association of Realtors's annual membership survey and interviews with 30 women brokers
by Bernice Ross Oct 24
Opinion
The attributes needed to succeed in real estate are the same whether you're part-time or full time
by Bernice Ross Oct 21
Opinion
If you want to be better at overcoming objections and closing more deals, follow these tried-and-true principles  
by Bernice Ross Oct 14
Opinion
There are a plethora of exciting streaming video marketing options emerging. Now's the time to start experimenting with the medium. Read on for some cool ideas
by Bernice Ross Oct 7
Opinion
As you decide to slow down and enjoy retirement or if you have to sell unexpectedly, you’ll be glad you put in the work on these steps now
by Bernice Ross Sep 30
Most agents continue to use the same pricing approaches that the industry did 50 years ago
by Bernice Ross Sep 23
Opinion
Take these steps to prove the value of your business
by Bernice Ross Sep 23
Opinion
Take this self-quiz at the end to find out if your business would survive if you had to step down tomorrow
by Bernice Ross Sep 16
Opinion
California's new gig-work law aims to regulate employment status, but it's easier said than done
by Bernice Ross Sep 10
The damage has been done — now it's time to make the rebuilding process as painless as possible
by Bernice Ross Sep 9
It's time to re-examine your business plan and hustle through the last quarter of the year
by Bernice Ross Sep 2
Opinion
Concepts like 'work-life' balance are myths that can drive you to misery. Don't let this happen to you
by Bernice Ross Aug 26
Do you have a strategy to thrive in a market slowdown? Here are 6 approaches to help you do that
by Bernice Ross Aug 19
Sold the wrong house? Found a sex toy? Lost a deal? Just another drop in the bucket for a real estate agent
Opinion
Mom guilt is a real thing. How can real estate parents make sure there's enough of them to go around? Take a page from these families
by Bernice Ross Aug 12