WATCH: How to snatch top talent for your indie brokerage
Bernice Ross talks through everything indie brokers need to compete with the big dogs when recruiting top-producing agents
by Inman Feb 25
Will individual agents be the real winners in the iBuyer game?
Here's a look at why iBuyer models might have a very rocky road ahead
by Bernice Ross Feb 25
'That's a hard pass': 6 times agents should say no
Opinion
It's surprising how much calmer, lighter and happier you’ll feel when you don't take everything on
by Bernice Ross Feb 18
Up against a reduced-fee commission model? Here’s how to win
Become the premium agent who provides better tools, top-notch negotiation skills and concierge-level service
by Bernice Ross Feb 11
A man and woman interviewing a young woman
Opinion
Just create your unique recruiting proposition, always have a few tools your competitors haven’t discovered yet, and take the time to make each agent feel welcomed
by Bernice Ross Jan 29
How to recruit top talent like the big dogs: Part 1
Opinion
Whether you're a small brokerage or an indie, there's no reason you can't compete with the leading national players when it comes to getting top talent
by Bernice Ross Jan 28
A homeowner and an inspector looking at a collapsed ceiling
Opinion
Save yourself the headaches, and do what's best for all parties involved — issue a buyer credit when repair issues arise
by Bernice Ross Jan 21
Technology is never the solution
Opinion
The companies that have made the client experience their prime focus are the ones that have gone the distance for decades, regardless of the tech changes or market shifts
by Bernice Ross Jan 14
Shut it! 4 ways other agents' mouths could kill your deal
Opinion
Although you can’t always circumvent another agent’s poor choices (especially during negotiations), you can make sure that you avoid making these mistakes in your business
by Bernice Ross Jan 6
9 for ‘19: How to beat your goals and keep your life
Having your written goals in front of you constantly is the secret to achieving them
by Bernice Ross Jan 3
The easiest way to improve business and mental health in 2019
As more studies reveal the harmful effects of screen time, real estate professionals should focus on real-life experiences rather than digital ones
by Bernice Ross Dec 26
3 scripts for handling the ever-popular pricing objection
Don't get caught off guard by your client's worries and doubts — respond to them
by Bernice Ross Dec 17
A man giving a presentation
If the sellers insist on interviewing other agents, have them put your competitors to the test — they won’t beat your response time, marketing plan and tech approach
by Bernice Ross Dec 10
3 tips for crushing the 'Monopoly for Millennials' mentality
Agents need to revamp their strategy when it comes to the largest homebuyer segment — think financing, influencing and creative marketing
by Troy Palmquist Dec 4
11 tips for a happy holiday season in real estate
Give yourself the gift of smiles and laughter — both are great ways to chase away stress
by Bernice Ross Dec 3