What's the craziest real estate showing story you've ever heard?
Melanie Hurwitz holds the heavy-weight most-bizarre showing belt in my opinion. Here's why
by Bernice Ross Nov 26
8 customer service rules every agent should live by
Be proactive in warning your clients about the risks and pitfalls, do your best to clean up messes as they occur, seek feedback, and take action quickly
by Bernice Ross Nov 19
Homeowner couple in front of sold house
Get them off the fence immediately — before interest rates sneak up on them
by Bernice Ross Nov 12
5 strategies for jumping ahead of the new market
Here's how to cope if prices start to soften in your area
by Bernice Ross Nov 5
Very superstitious: 5 otherworldly beliefs that make or break a deal
Whether it's knocking on wood, burying a statue of St. Joseph headfirst or clearing a house with sage, clients often cling to beliefs that don't always make sense to us
by Bernice Ross Oct 29
21 signs it’s time to fire that annoying client
How to know when it's time to send your clients packing
by Bernice Ross Oct 22
How to stop ‘he said, she said’ client disputes
Four ways to protect yourself from exposure to arbitration, litigation and mixed-up memories before it's too late
by Bernice Ross Oct 15
Money dollars falling from sky
If you’re willing to get creative and stay focused over the holidays, you’ll reap the rewards
by Bernice Ross Oct 8
What today's ultra-luxury buyers want might surprise you
Many luxury agents opt to show their clients the most luxurious properties in their price range, but that might not be what today’s ultra-luxury buyer wants
by Bernice Ross Oct 1
Win all of your listing appointments without breaking your budget
If you want to knock out your competitors, experiment with some of these tools — and stay within your budget
by Bernice Ross Sep 24
Hurricane Harvey flooding in Port Arthur, TX
The damage has been done — now it's time to make the rebuilding process as painless as possible
by Bernice Ross Sep 18
What to do when a natural disaster strikes your listing
With Hurricane Florence taking aim at $1T worth of real estate, it's critical to know how to protect your clients
by Bernice Ross Sep 17
Who is your luxury client? Understanding varying wealth levels
Comparing the psychology of the 'Richistani' and the 'Millionaire next door,' two terms coined by authors Robert Frank, Thomas J. Stanley and William D. Danko
by Bernice Ross Sep 10
Understanding what international luxury homebuyers want
If you want to connect with your luxe clientele, connect with their culture first
by Bernice Ross Sep 5
How to truly tap into what luxury homebuyers want
Appeal to ultra-wealthy buyers’ reptilian brains, and focus on the luxe creature comforts that everyone appreciates
by Bernice Ross Sep 4