What agents can learn when they 'stop resisting and start persisting'
Opinion
A book review of Bernice Ross's 'The PQ Factor'
by Rachael Hite Feb 16
3 lead generation strategies that keep on giving
Simply set up the systems, get in the habit, and you'll be swimming in new connections
by Bernice Ross Feb 12
Is the traditional real estate model dying a slow death?
Opinion
The real question is which model will have the most staying power as we move forward
by Bernice Ross Feb 5
How many stars does your customer service deserve?
Elevate your business from 5- to 7-star ratings
by Bernice Ross Jan 29
How to capitalize when the inventory shortage peaks
5 ways freed-up housing might impact your business
by Bernice Ross Jan 22
How women brokers are reinventing leadership in the 21st century
What we can learn from C.A.R.’s 2017 membership survey and 25 of California’s leading women brokers
by Bernice Ross Jan 15
Your real commission split may not be what you think it is
Avoid making any change until you have run the numbers and have a clear understanding of the costs
by Bernice Ross Jan 8
How real estate agents and brokers can capture more market share
Be six months ahead of the competition
by Bernice Ross Jan 2
8 ways to crush your real estate sales goals in 2018
Environment is stronger than will
by Bernice Ross Dec 26
Do you have what it takes to be a top performer in 2018?
It's all about controlling your lead generation and follow-up activities
by Bernice Ross Dec 18
Millennials, taxes, disasters: 10 predictions for 2018
Opinion
Bernice Ross's outlook for next year
by Bernice Ross Dec 11
What to do when digital advertising no longer works
Is the online marketing model on its deathbed?
by Bernice Ross Dec 4
How to reduce your internet clutter problems
Opinion
Say goodbye to unwanted pop-ups and slow internet speed
by Bernice Ross Nov 27
4 simple steps to happiness this Thanksgiving
Thanksgiving is a time for gratitude and happiness. If you want to experience more happiness in your life, here is a four-step model that'll help you count your blessings, shift your attitude away from the negatives and find joy in the little things
by Bernice Ross Nov 19
Is NAR giving the mortgage tax break too much attention?
Opinion
NAR should take steps to put considerable clout and resources behind initiatives that enable Americans to obtain homeownership
by Bernice Ross Nov 8