5 reasons your listing won't sell even in a seller's market
5 reasons your listing won't sell even in a seller's market
Going for sold
by Bernice Ross Jul 25
Give unrealistic sellers the 'shock treatment'
Give unrealistic sellers the 'shock treatment'
How to move an overpriced listing
by Bernice Ross Jul 22
Tap into emotions that drive real estate decisions
Tap into emotions that drive real estate decisions
'People don't buy things -- they buy what (the product) will do for them'
by Bernice Ross Jul 18
5 best practices for selling ultraluxury real estate
5 best practices for selling ultraluxury real estate
In a high-demand market, create inventory where none exists
by Bernice Ross Jul 15
Pocket listings under fire in California
Pocket listings under fire in California
CAR economist discusses latest trends at AFIRE conference
by Bernice Ross Jul 11
What's next for 'Gen Rent' and California's shadow inventory?
What's next for 'Gen Rent' and California's shadow inventory?
CAR economist discusses latest trends at AFIRE conference
by Bernice Ross Jul 8
How to roll out the red carpet for high-end clients
How to roll out the red carpet for high-end clients
Serving the ultrawealthy client
by Bernice Ross Jul 3
5 ways to exceed your ultrawealthy sellers' expectations
5 ways to exceed your ultrawealthy sellers' expectations
Serving the ultrawealthy client
by Bernice Ross Jul 1
Sell 'em with Las Vegas-style marketing
Sell 'em with Las Vegas-style marketing
Serving the ultrawealthy client
by Bernice Ross Jun 27
'Storytelling' helps luxury buyers picture themselves in a home
'Storytelling' helps luxury buyers picture themselves in a home
Serving the ultrawealthy client
by Bernice Ross Jun 24
Quality print marketing can be invaluable listing tool
Quality print marketing can be invaluable listing tool
Serving the ultrawealthy client
by Bernice Ross Jun 20
Be the go-to luxury specialist in your market
Be the go-to luxury specialist in your market
Serving the ultrawealthy client
by Bernice Ross Jun 17
'Millionaire next door' a different breed of buyer
'Millionaire next door' a different breed of buyer
Serving the ultrawealthy client
by Bernice Ross Jun 13
New opportunities to specialize in luxury real estate
New opportunities to specialize in luxury real estate
Serving the ultrawealthy client
by Bernice Ross Jun 10
Know your market's hidden real estate dangers
Know your market's hidden real estate dangers
Protect your clients from bees in walls, rats in attic
by Bernice Ross Jun 5