10 clever ways to use Zoom for lead generation
This year, Zoom proved to be essential in connecting with your sphere, generating more leads and marketing your listings. Here are a few productive and fun ways you can make the most out of the platform
by Bernice Ross Jul 22
10 reasons real estate teams fail
Whether you're starting a team or an agent partnership, avoid these 10 mistakes. Pivot now so you're as productive and as profitable as possible
by Bernice Ross Jul 15
10 scripts and strategies for today's prospecting agent
With COVID-19 cases on the rise yet again, agents might be turning to their phones to prospect and relying on those calls as a main source of business. To get the most out of each call, use these scripts and tactics
by Bernice Ross Jul 7
Want to convert listing appointments into signed listings? Here's the solution
This week, Tami Bonnell, the CEO of EXIT Realty, weighs in on ways agents can provide more value to their sellers on their next listing appointment and the 4 questions they need to ask clients
by Bernice Ross Jul 1
7 steps to defusing tense arguments with clients
As an agent, what happens if you find yourself in a heated, angry situation with a client? Do you a have strategy in place to positively resolve disputes? If the answer is no, read on for a few pointers and scripts to use
by Bernice Ross Jun 24
7 emerging real estate trends in the new normal
As an agent, you currently have a unique opportunity to reinvent yourself and create the business you want in the 'new normal.' Use these seven trends and action steps to guide your decision-making
by Bernice Ross Jun 17
Helping buyers? Learn about down payment assistance
Lack of a down payment is the main obstacle stopping first-time buyers from purchasing a home. As an agent, here's how you can put down payment assistance programs to work in your business — and help buyers fulfill their dream of becoming homeowners
by Bernice Ross Jun 10
9 ways to turn a 'no' into a 'yes'
Opinion
Real estate is a problem-solving business. As an agent, being able to turn a 'no' into a 'yes' is a crucial skill to have under your belt. Here are 9 ways to do it
by Bernice Ross Jun 3
How to move from rejection to creating superstar habits
Jia Jiang, author of a bestselling book on overcoming fear of rejection, shares his new research about fostering motivation and building productive habits that stick. Here's how agents can create consistent prospecting habits that result in increased sales
by Bernice Ross May 27
Here's how to help jump-start your local economy
Opinion
The COVID-19 outbreak has taken a toll on many businesses nationwide. As a real estate agent, here are a few ideas for using your wealth of knowledge and expertise to help local business owners weather the storm
by Bernice Ross May 20
What can agents do to seize more market share now?
Opinion
As stay-at-home orders are slowly being lifted, what action steps will you take to increase your market share? Prepare for ‘go time’ by implementing these eight strategies now
by Bernice Ross May 13
What's next? C.A.R.'s VP addresses agent concerns
Agents are hungry to know what's going to happen to their businesses and the industry as a whole. Leslie Appleton-Young, the vice president of the California Association of Realtors, shares a real-world, data-driven snapshot into today's realities
by Bernice Ross May 6
How to determine prices in a post-COVID-19 market
To accurately measure how your market is shifting, here are some strategies on pricing properties in a post-COVID-19 market, plus a few scripts to help you discuss changing prices with your clients
by Bernice Ross Apr 29
How to talk to distressed homeowners about their options
During difficult times, agents need to step up and help homeowners facing a mortgage crunch due to COVID-19. Here are the right resources your clients need now.
by Bernice Ross Apr 22
How to use YouTube to boost your lead generation
Find out how Jackson Wilkey unlocked the code for generating thousands of leads from YouTube
by Bernice Ross Apr 15