Are your habits weighing you down? Get some new ones in 2020
Here are the steps you can take to swap out your 'bad' habits for some better ones this new year
by Bernice Ross Dec 23
This Christmas, give yourself the life you wanted
Don't wait for a crisis to make sure you're on the path to your fullest life
by Bernice Ross Dec 16
9 ways to surf the 'silver tsunami'
Here are 9 ideas on catering to and getting in touch with this demographic
by Bernice Ross Dec 9
Are you getting fair housing right? Test yourself
Are you falling short on fair housing compliance without realizing it? Confront your own unconscious bias and rely on best practices to ensure you're in the right
by Bernice Ross Dec 2
Could Texas lead the way in solving the homeless problem?
Two private sector-led efforts aimed at helping the homeless in Texas show promise
by Bernice Ross Nov 25
5 ways to amp up your client communication skills
Opinion
You might not think about it, but there's a lot more to communicating successfully than speaking or texting
by Bernice Ross Nov 18
Are listing agents the right people to present your buyer offers?
Here's how to navigate this tricky situation without stepping on anyone's toes
by Bernice Ross Nov 15
California's top female real estate brokers on rising to leadership
Here's some sage advice for brokers and agents from C.A.R.'s WomanUP! conference
by Bernice Ross Nov 8
How women brokers are finding their voice in the industry
Plus more key takeaways from the California Association of Realtors's annual membership survey and interviews with 30 women brokers
by Bernice Ross Oct 24
Are part-time agents bad for the industry? Here's the truth
Opinion
The attributes needed to succeed in real estate are the same whether you're part-time or full time
by Bernice Ross Oct 21
Why your script just flopped
Opinion
If you want to be better at overcoming objections and closing more deals, follow these tried-and-true principles  
by Bernice Ross Oct 14
Why streaming television is the future of marketing
Opinion
There are a plethora of exciting streaming video marketing options emerging. Now's the time to start experimenting with the medium. Read on for some cool ideas
by Bernice Ross Oct 7
Exiting real estate: How much is your business really worth?
Opinion
As you decide to slow down and enjoy retirement or if you have to sell unexpectedly, you’ll be glad you put in the work on these steps now
by Bernice Ross Sep 30
Here's why you should price your listings in multiples of $10K
Most agents continue to use the same pricing approaches that the industry did 50 years ago
by Bernice Ross Sep 23
Exiting real estate: How sellable is your business?
Opinion
Take these steps to prove the value of your business
by Bernice Ross Sep 23