How the pandemic made social media even more important
The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online
by Jim Dalrymple II Oct 6
Facebook down! 4 ways to be ready next time
How did Facebook's outage affect those industries that run ads and use its reach to empower marketing campaigns? Here's how the real estate industry can be better prepared next time
by Craig C. Rowe Oct 5
'Instagram is probably the best bet': 3 ways agents can win social media
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience
by Jim Dalrymple II Oct 5
Is your online presence on point? Here's how to find out
Here’s what real estate agents need to do to expand their online presence and get the most from digital marketing efforts
by Jimmy Burgess Oct 1
Stuck in a rut? 22 under-the-radar lead generation ideas for agents
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
by Lillian Dickerson Sep 30
How to win referrals and leads on Instagram in 2021
Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy
by Jim Dalrymple II Sep 30
TikTok for real estate agents in 2022: An Inman Handbook
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
by Lillian Dickerson Sep 24
Inman Top 5: The biggest stories of the week Sept. 11-16, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 17
Inman Top 5: The biggest stories of the week Sept. 4-10, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 10
From Instagram to HGTV: 'Cheap Old Houses' stars on finding fame
Episodes of the new show 'Cheap Old Houses', which follows the creators of the hit Instagram account around the country, have been dropping on HGTV every Monday
How to crush it on Instagram and Facebook in 2022
Want to find out how to boost your presence on two of the most powerful social media platforms? Social media guru Katie Lance shares her top tools and tips for Facebook and Instagram
by Katie Lance Sep 4
Ryan Serhant on building a personal brand: 'No one is just an agent'
The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads
3 ways to spice up your video content with this trending strategy
Edutainment, a marriage of education and entertainment, is playful but informative and can go a long way in capturing — and keeping — your audience's attention. If you're ready to dream up some "edutaining" video content, here are a few ideas to get you started
by Katie Lance Aug 28
Keller Williams' tech pivot wins over fans, but could face hurdles
Gary Keller pronounced Keller Williams a tech company in 2018. What has happened in the time since, and where does KW go from here?
by Jim Dalrymple II Aug 26
5 simple ways agents can improve their online presence
At Connect Now, social media strategist Chelsea Peitz broke down how agents can utilize the '5 S' strategy to amp up their digital presence
by Libertina Brandt Aug 24