Wendy Walker of Wendy Walker Fine Properties at Coldwell Banker spoke with Inman about valuable branding information and the tips of the trade she's learned over the years
You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform
Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here's how you can harness the power of tech to your advantage
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
Marki Lemons-Ryhal and Katie Lance both said Tuesday that agents should post original content on social media and resist the urge to just share listings
Agents Sue Pinky Benson and Brad McCallum on Tuesday shared how they turned video into a pivotal part of their business
The coronavirus pandemic has helped push real estate marketing online, but effective messaging remains just as important as ever for real estate professionals
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
Opinion
Now much more than open house oversight solution, the app includes a real estate-centric competitor to Linktree called Onlyl.ink, with ways to promote featured listings
This week, we're asking you to chime in and share your favorite marketing campaigns with us — whether it's someone's else brainchild or yours. What makes it effective? Why did it resonate with you?
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
The top-floor office of this San Francisco home is the highest residential point in the entire city, according to listing firm Sotheby's International Realty
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Social media has changed buyers’ expectations, but you can still ensure your listings compete
Elizabeth and Ethan Finkelstein, the creators of Cheap Old Houses, talk to Inman about their popular Instagram account and how agents can benefit from its 1.1 million followers
Agents from across the Southwest said sales are good, but it's still important to look for ways to connect with clients and grow opportunities. During an Inman Connect Now session, they shared their tips