Social media influencer drops $24.5M on flashy Miami mansion
Douglas Elliman agents Eloy Carmenate and Mick Duchon represented both the sellers and the buyer
Coldwell Banker debuts new pandemic-inspired ad
The ad, dubbed 'All We have Is Home,' is filled with crowdsourced video and focuses on the idea of home during the coronavirus pandemic
by Jim Dalrymple II Aug 3
Local video app Yaza adds new features as agents pile on
Opinion
Starting with one real estate agent user, the location-marking video app has ballooned to 2,000 in as many months.
by Craig C. Rowe Jul 27
Tarek El Moussa engaged to Heather Rae Young of 'Selling Sunset'
The 'Flip or Flop' star announced the engagement on Instagram over the weekend with the caption #FlippingHerLastName
3 ways to make this summer a productive one
Summer might look a little different this year, but that doesn't mean teams shouldn't ready themselves for high volumes of business. Here's how to stay productive this season, while making sure to carve out some time for rest and relaxation
by Mauricio Umansky Jun 25
'Normal is over,' and agents need to lean on technology
'Million Dollar Listing' star Ryan Serhant said Tuesday that during a period of crisis, agents should turn to everything from Instagram to phone calls
by Jim Dalrymple II Jun 2
Ryan Serhant: 'We need to stand with the Black community'
The 'Million Dollar Listing' star said during Inman Connect Now that Americans need to proactively fight racism
by Jim Dalrymple II Jun 2
How to grow your Instagram audience as a team
Mauricio Umansky shares how his team grew The Agency’s Instagram account to be one of the most-followed residential real estate accounts in the world
by Mauricio Umansky May 28
How to host a property tour on social media as a team
Conducting live tours on social media as a team can be a great way to reach a wide audience and have some fun along the way. Here's how one LA-based agency hosts weekly progressive Instagram open houses, plus a few helpful tips
by James Harris AND David Parnes May 21
Agents should be authentic, lean on technology during pandemic
The pandemic makes it more important than ever for agents to rely on things like social media, though they should strive to be themselves while creating content
by Jim Dalrymple II Apr 30
Goodbye sports cars, hello restraint: Luxury marketing flips the script
'The over-the-top marketing, the partying and the champagne is not cool right now,' said Donna Olshan, a luxury Realtor and the founder of Olshan Realty in New York
Want to ramp up new business? Leverage these digital platforms
As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic
by Elisha Israel Apr 30
Back At You announces direct Instagram publishing
The marketing technology company underwent the arduous process of becoming an authorized Facebook and Instagram Marketing Partner to allow agents to publish directly to the image-sharing platform
by Craig C. Rowe Apr 24
3 ways to up your Instagram game during quarantine
A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact
by Mauricio Umansky Apr 16