Realtor.com operator testing ads next to listings
Companies will build integrated software platform for franchisors, brokerages
Agents can build trust, offer answers to basic questions
'Powered by Zip' referral program to expand
System automatically connects agents and potential clients
From Future of Real Estate Marketing
Dominon Enterprises real estate brands unifying to provide single point of access
Agents can pay for prospects targeted by ZIP code or street
Realtor Notebook
Keller Williams deal, ActiveRain expected to drive growth
Time of day, content can make all the difference
Make sure online traffic stats are meaningful