With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies
Opinion
The real estate business is insane right now. You’ve got frustrated buyers. You’re (rightfully) frustrated — and humor is a great escape. However, it's also rife with danger. Here's why you should think before you post
New agents are constantly asking Mauricio Umansky, founder and CEO of The Agency, what he did in his first year as an agent to lay the foundation for his career. Here, he shares the daily habits that helped set him up for success
Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition
By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams
Opinion
This week, Byron Lazine and Nicole White discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should be using on Facebook and Instagram
'I'm from California; it's the cheapest apple I've ever seen,' one bidder says in a TikTok that skewers real estate bidding wars
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don't forget you and choose to use you again next time they need an agent
The audio-only discussion app remains popular among real estate professionals. But those who want the most out of it should follow a few key practices
If the social media platform is no longer performing for you, it's likely you’ve fallen into one of these common traps
Social media is the new database, and you should treat your followers as you would your client address book. Here's how to get started
By being too busy and constantly inundated with phone calls, notifications and emails, we have evolved into a culture that covets the grind. It really does not have to be this way. If you follow these tips and prioritize the task at hand, your focus will lead to success
By now, you've probably already heard of Clubhouse, the invite-only audio app that's taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started
Social media platforms are oversaturated with all sorts of posts, so creating content that's fresh, creative and engaging can help cut through the noise, grow your following and nurture trust with your clients. Here are a few ideas
It’s critical to understand where, how and why millennials are searching for homes right now