Century 21 CMO on how to grow by focusing on the little things
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
by Jordan Scheltgen Sep 2
Let it go! 8 seller beliefs that no longer hold true today
Opinion
When it comes to real estate, people still hold on to a host of tired, old-school beliefs that are hard to shake off. But to ensure a successful sale, agents need to educate their sellers on how the process actually works today. Here's how
by Cara Ameer Aug 18
Coronavirus has made real estate tech mainstream — but more innovation is needed 
Opinion
Although the bulk of the real estate transaction used to occur offline, this year, things have changed. Innovation is now a priority, and consumers are widely adopting digital solutions — but are the efforts enough?
by Tom Willerer Jul 30
Who said what? 5 communication obstacles that can derail a transaction
From misinformation to misunderstanding, so many communication errors can occur during a real estate transaction. That's why agents need to better understand how they happen and how to prevent them
by Cara Ameer Jul 13
Protect your commission! Here's how to defend every well-deserved penny
Opinion
When it comes to the general public, many don't believe agents work hard enough for the money they charge. Here's how to convey your true worth to clients — and counter their requests to lower your commission
by John Giffen Jul 12
What's in a name? Perch CEO Court Cunningham on his company's future as 'Orchard'
Court Cunningham, the CEO of the real estate startup formerly known as Perch, discusses how his company aims to add value to the real estate transaction process
by Patrick Kearns Jan 8
Perch rebrands as 'Orchard' and raises $36M
The New York-based real estate tech company is now live in 3 markets and plans to use the fresh equity to bolster its staff and invest in technology
by Patrick Kearns Jan 7
How technology changed the real estate game
Opinion
Emerging technologies applied in industries such as ours reflect a new generation of entrepreneurs' ambitions. Ignore these trends at your own risk
by Jay Thompson Jul 24
Arizona Realtors get Lone Wolf transaction software
TransactionDesk will be made available to Arizona's 50,000 Realtors under the deal
by Teke Wiggin Dec 26
Inman Archive: Opendoor
All our ongoing coverage of real estate instant offer company Opendoor
by Inman Sep 4
5 steps for creating a zen-like transaction for your buyers
What is the key to making homebuying exciting rather than stressful? Preparation
by Jill Schafer Aug 1
Who's responsible for shortening the real estate transaction?
Opinion
We need to improve the real estate process -- we who?
by Joseph Rand Feb 27
Transactions involving an HOA: what every Realtor should know
Handling the intricacies of condo and townhome HOAs for clients
by Glenn Shelhamer Oct 14
how to become a real estate agent
A truly great agent does far more than show houses
by Than Merrill Jul 6