Consumers underwhelmed by MLS, brokerage apps
California, Florida MLSs boast more than 18,000 members
Company CEO: 'We need to partner with the industry to be successful'
Banner ads will appear on mapped search results by ZIP code
The GoodLife Team cites ads for competing agents appearing on premium listings
Listing syndicator promises 'industry-friendly innovation'
Minnesota brokerage has pulled feeds from other national portals
Blogging, social media guru will head up industry engagement for listing portal
Features include texting tool, enhanced listings on third-party sites
Push notifications and color-coded markers denote newest listings
New York, Los Angeles, Las Vegas top the list
Trulia: Midwest has most affordable markets
'Trulia Estimates' lets homeowners add, edit property details
Premium placement part of 'strategic partnership'