As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you'll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you'll need — from basic to pro
There's no doubt that the art of persuasion has a critical place in real estate sales. Here's what agents can learn from bestselling author Daniel Pink's MasterClass on sales and persuasion
A year after launching his TikTok account, GZB Realty broker and managing director Alexander Zakharin now generates 80% of his business using the youth-oriented app
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
When the economy is strong and confidence is high, people become idle and get too comfortable. When a crisis hits, they leap into panic mode. That's why, to prepare for any future uncertainty, team leaders have to take these important steps now
As a real estate pro, it's your job to help clients pinpoint what they want and then help them find it. If you're a newly minted agent, here's what you should be doing throughout your clients' homebuying journey
Pet odors can be extremely off-putting to some buyers and require a little extra elbow grease to get rid of. Here are a few tricks to get that stinky smell out of your new listings
Opinion
No one said building a business was easy. But if you tap into these 10 team-building basics, you'll be on your way toward sustainable and scalable growth in no time
For the entire month, we'll be laser-focused on what's working in the industry and how to set your business up for more profit
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
Opinion
There's no doubt that this year's global health crisis shook the foundations of our life and work. So, what are the rules of living in this new normal? One coach weighs on adapting for 2020
It can happen to any agent: Your buyers visit a new construction site without you, and you lose out on the commission. Here's how to avoid that and make sure you get paid
Staging can make your life — and your sellers' and buyers' experiences — infinitely more rewarding, if you approach it right
With highly anticipated events going digital this year, we're asking our readers to share some strategies and lessons they've been learning virtually during conference season
Opinion
Now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate toward
This week, our readers share the values, principles and ideas they learned when they were first starting out and finding their footing in the industry