What agents need to know about double-pane windows 
Having the ability and the vocabulary to discuss different types of windows and knowing about their energy-efficient capabilities is beneficial for real estate agents who are selling both new construction and renovated properties. Here's what to know
by Gerard Splendore Nov 23
'We have a lot of work to do': LGBTQ+ Real Estate Alliance reflects on 2021
The CEO of the LGBTQ+ Real Estate Alliance looks back on the progress made for LGBTQ+ homebuyers and renters in 2021, and the work that still lies ahead
by Ryan Weyandt Nov 22
Should you buy leads? An agent and broker go head-to-head
A veteran agent wants to invest in leads purchased from national services, but her broker views them as active competitors. Is there a happy medium in this situation?
by Anthony Askowitz Nov 22
'Love letter' ban to see day in court as First Amendment comes into play
A first-in-the-nation Oregon law restricting love letters between buyers and sellers, set to begin in January, is being challenged in court by the conservative-leaning Pacific Legal Foundation
by Daniel Houston Nov 22
5 real estate marketing do's and don'ts for 2022
Opinion
In today's increasingly online world, how do you capture your audience's attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here's what you need to know going into 2022
by Rachael Hite Nov 19
Back to the office? What real estate agents should wear
It’s time to trade in those sweats for 'real' clothes. But what constitutes professional attire now?
by Troy Palmquist Nov 19
10 tips for a fierce listing presentation from 'Million Dollar Listing LA' stars
Here's how to illustrate to potential sellers that you're the best agent to sell their home — through solid marketing, a top-notch presentation and your personal expertise on the market right now
by David Parnes AND James Harris Nov 19
5 ways NAR's annual conference changed the future of real estate
The trade group changed real estate listings nationwide, made buyer agent compensation more transparent, declared a divisive symbol discriminatory and turned the gender divide on its head
by Andrea V. Brambila Nov 19
How do male luxury agents stay svelte? Hint: Don't rule out Spanx
Any luxury real estate agent will tell you there's a certain expectation to maintain an appearance that evokes luxury and a particular lifestyle. Will Spanx for male agents be the next step?
by Lillian Dickerson Nov 19