How to overcome real estate client objections with honesty
Give your clients good advice, and they will remember you forever
by Matt Johnson Aug 16
Two student-aged girls looking at a computer together
How to connect with the largest group of first-time homebuyers
Why it’s time to put a little soul back into real estate
Opinion
Home is where our clients will create a lifetime of memories -- honor that
by Spyro Kemble Aug 16
Facebook Live vs. Snapchat: Should you leave one for the other?
Opinion
Facebook Live gives you all the advantages of easy online video plus the potential to reach large audiences who are likely to buy or sell real estate
by Tyler Zey Aug 16
Folio Gmail extension for real estate adds feature to combat fraud
Opinion
Gmail-based transaction assistant alerts agents to emails about deposits and wire transfer information
by Craig C. Rowe Aug 15
NAR pres-elect: 'This ain't your daddy's association anymore'
Elizabeth Mendenhall on collaboration, trust and 'owning' your actions in real estate
How CEO Bob Goldberg plans to smash NAR's 'ivory tower facade'
New leader lays out concrete initiatives for change at the NAR Leadership Summit
by Caroline Feeney Aug 15
HomeLight closes $40M funding round
Startup uses transaction data to pair agents with consumers
by Teke Wiggin Aug 15
Every agent has a story: Humanize your brokerage to elevate your team
Broker-owner of Culture Estate shows how a focus on people can change your business for the better
by Gill South Aug 15
Why being authentic is a winning strategy that pays off
Leigh Brown: 'People want you to be a human because that's why they need us for real estate'
by Matt Johnson Aug 15
How real estate agents are leveraging the August 21 eclipse
When people are clamoring for eclipse glasses, figuring out your next marketing tactic should be easy
by Amber Taufen Aug 14
How to choose the best technology for your real estate business
What's right for everyone else might not always be right for you
3 ways to reach divorced homesellers and be of value
Approach this demographic with caution, and show consideration for their situation
by Laura Ure Aug 14