Smart home tech for agents: Which is the better security camera?
Right now, security cameras can offer peace of mind for those staying and working at home. So, when it comes to price and functions, how does Eufy fare against Arlo?
by Brandon Doyle Oct 23
Opinion
The Real Word: Hidden seller costs every agent should disclose
This week, Byron Lazine and Nicole White discuss why agents need to disclose all costs to sellers, how buyers are using Airbnb rentals and the best branded gifts
by Byron Lazine Oct 23
Want more inventory? Nail the listing presentation
Everything in real estate is happening with rapid speed today. That's why you can't waste time with another boring presentation that does nothing to build trust. Here's what you can do instead to win the listing
by Faisal Susiwala Oct 23
Want more clients? Tap into marketing automation
The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here's how to go about it
by Abhi Golhar Oct 22
Opinion
NAR's proposed ethics changes miss the mark
If the intent of the Code of Ethics is to hold real estate professionals to a higher standard, the proposed addition fails to achieve that. Here's why — plus what could be done
by Teresa Boardman Oct 22
3 fundamental ways to support your team members
In today's shifting landscape, a lot of agents are coming and going — joining and exiting teams. So, what can leaders do to create an atmosphere of support and growth?
by Kathleen Black Oct 22
Real (Estate) Talk: What it's like for me as a Black millennial female agent
For broker, coach and trainer Lee Davenport, experiencing microaggressions over years of working in real estate did more than just sting. Here, she shares her story — and what she hopes readers can learn from it
by Lee Davenport Oct 22
Opinion
In light of Google lawsuit, are monopolies lurking in the real estate industry?
On Tuesday, the US Justice Department accused Google of illegally protecting its monopoly over search and search advertising. It begs the question, are there real estate monopolies?
by Brad Inman Oct 21
Ylopo: Dynamic PPC 2.0 is the industry's best response to big-portal leads
The digital marketing platform has been beta testing a new consumer home search experience for months to accompany its innovative Dynamic PPC ad strategies
by Craig C. Rowe Oct 21
Opinion
Educate yourself before reacting to Code of Ethics changes!
NAR proposed changes to the Code of Ethics, and the real estate community is reacting — or more precisely, descending into an uproar. Here's why industry professionals should take some time to closely read and examine these changes
by Jay Thompson Oct 21
Pulse: What's your top tip for building a luxury network?
This week, we're asking our readers to share their best advice for cultivating a solid luxury network of trusted agents, brokers, vendors and, of course, clients
by Inman Oct 21
Opinion
Want to grow your wealth? Use this secret multimillionaire strategy
In this week's episode, Chris Naugle, author and money expert, breaks down how infinite banking works and other important concepts for agents looking to grow their net worth
by Bernice Ross Oct 21
In 2021, use your marketing budget on personal touches
Avoid the glitz and glamour next year, and get back to tried-and-true personal touches when it comes to connecting with clients
by Lillian Dickerson Oct 20