It might not come as a surprise that a lot of agents still experience an intense fear of rejection, which might stop them from prospecting and attracting new business. But why is that? And how can they learn failure resilience?
From having recurring business to fostering industry connections, working with real estate investors has its perks. If you're an agent, here are some tried-and-true ways for landing them as clients
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Robert Reffkin said Compass doesn't need to go public to raise capital as revenues soar — but the company will be ready when the time comes
Now that so many people are spending more time at home, safety is a topic that's on everyone's mind. Chris Carney, co-founder and CEO of Abode Systems, weighs in on why agents should encourage clients to consider smart home security
Opinion
This week, Byron Lazine and Nicole White discuss fall market activity, Airbnb bookings and Coldwell Banker’s virtual conference
A marketing calendar can be a lifeline to any broker in order to keep track of goals and release information in an organized, strategic and consistent way. Most importantly, it can greatly improve lead generation and sales when implemented effectively
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Looking for strategies to increase your average sales price and break into the luxury niche? Jimmy Burgess offers 5 real-world examples designed to inspire
As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
Real estate professionals have been at it for six months now, balancing the stress of working from home with a host of other distractions. To avoid being pulled into a state of exhaustion and burnout, here are four tips to keep in mind
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
The last thing agents want is to work with prospects for weeks before realizing it was a complete waste of time. This can be avoided, however, by having the proper prescreening process in place for vetting clients. Here are a few tips
According to CEO Bess Freedman, the new website design reflects BHS' commitment to delivering a simple, easy consumer experience
This week, we want to hear about the worst marketing and branding blunders you've seen throughout your career. What was your takeaway from it? How could it have been avoided?
Opinion
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
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