Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business
What's the most tried-and-true tip when it comes to marketing luxury real estate listings? Readers share their top helpful hints
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Compass' largest investors, namely SoftBank, can now sell their shares thanks to the end of a 180-day lockup period. Here's what their actions could mean for Compass' future
Listing not getting enough traction? Well, the good news is that there's a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider
From leveraging Instagram's nifty Reels feature to introducing interactive floor plans, here's how our readers are spicing up their marketing plans for 2022
Tennessee's Lakeside Real Estate Group will do business under the Berkshire Hathaway HomeServices brand, the franchise network announced
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Looking for strategies to increase your average sales price and break into the luxury niche? Jimmy Burgess offers 5 real-world examples designed to inspire
Howard Hanna Real Estate Services founder Howard Hanna, Jr. has passed, according to a family announcement. HHRES is the largest family-owned and operated brokerage in the US
'All those in favor of expropriating every house that Zillow owns, say aye,' tweeted one American as Berlin's vote to seize 240K apartments rippled across the globe
Find out how Zillow has managed pandemic-fueled increases in online traffic while enhancing services to agents and customers
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Learn how to ensure your properties are marketed with the right content, to the right people, at the right time
At-home pet spas and showers are now a unique (and sought-after) selling point of newer and remodeled properties. Knowing and understanding these trends can help agents stand out to potential clients
We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing
Opinion
This week, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who's being sued in $4.8M transaction, and the paint color that can cool a home better than air-conditioning
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