Opinion
'Coming Soon is a hot mess': Here's why it needs to change
Although it was originally designed to help consumers, 'Coming Soon' has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired?
by Matt Fuller Sep 16
Who is your client? 4 personality types to watch for
Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day
by Carl Medford Sep 16
Opinion
Naming your team? Here's why it's crucial to get it right the first time
Finding the perfect name for your real estate team or brokerage is essential to success — and it's become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding
by Troy Palmquist Sep 16
How to shift your marketing strategy in Q4 — and start 2022 right
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
by Rainy Hake Austin Sep 16
Keller Williams icon and bestselling author Dave Jenks dies
Dave Jenks helped lead Keller Williams through a pivotal period of growth, co-wrote two bestsellers and helped scores of real estate professionals build successful careers
by Jim Dalrymple II Sep 15
REX takes new jab at NAR in blistering 'cartel economics' attack
The discount brokerage struck on Wednesday following the National Association of Realtors' petition 2 days earlier to compel the DOJ to uphold its antitrust settlement
by Lillian Dickerson Sep 15
Click, click, sign: How to avoid digital signature pitfalls
In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns. Here's what you should know
by Bernice Ross Sep 14
Freshening up a listing? 14 ways to boost a home’s buyer appeal
Details matter, especially with how much buyers are shelling out for their dream homes. Here are some must-do prep tasks sellers should do before listing
by Cara Ameer Sep 14
2 Midwest Century 21 brokerages combine forces
Century 21 Scheetz is acquiring Century 21 Rasmussen. Both brokerages operate in Indiana
by Jim Dalrymple II Sep 14
Pulse: What's the worst marketing advice you've ever received?
Ever been steered in the wrong direction? This week, we're encouraging you to share the most useless, misguided and downright terrible marketing tips you've ever received
by Inman Sep 14
Compass dives further into title insurance with latest acquisition
The deal to acquire LegacyTexas Title Co. follows acquisitions of 2 other title companies and will ultimately make Compass's title services available in 6 states and Washington, DC
by Jim Dalrymple II Sep 14
Pulse: Readers share their favorite real estate marketing campaigns
This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It's not too late — we're encouraging you to continue the conversation in our comments section
by Inman Sep 14