Real estate agents wake up to Ida's path of destruction on East Coast
The remnants of Hurricane Ida ripped through parts of New York and New Jersey on Wednesday, causing millions in damages to homes and disrupting closings and showings
by Libertina Brandt Sep 2
Opinion
10 myths agents wish their clients didn't believe
When clients latch onto 'facts' they’ve heard, it can be especially frustrating for agents to detangle, debug and find the way forward. Here's how to combat today's biggest myths
by Cara Ameer Sep 2
Homeowners are staying in place longer. What's it mean for agents?
By 2037, the median homeownership tenure will nearly double from 8 years to 15 years. Here's what 11 ERA broker-owners are doing to thrive through the market shift
by Marian McPherson Sep 2
10 tried-and-true prospecting strategies that won't fail you
Prospecting can be an intimidating task for a lot of agents. However, there's really no right or wrong way to prospect, and each of us has to choose what works best for our personalities and styles. Here are a few ideas to help you get started
by Danny Brown Sep 2
3 tech tools new agents should absolutely know about
Are you familiar with CRM software and lead generation tools? What about AI? If you aren't familiarizing yourself with the latest and greatest in tech, you're missing out on an opportunity to kick your business up a notch (or two)
by Mauricio Umansky Sep 2
How to become a local real estate market expert
Want to become the unofficial mayor of your neighborhood? Market dominance starts with in-depth local knowledge and all-in commitment.
by Mark Choey Sep 2
Recruiting new agents? 5 tips for making your brokerage stand out
New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips
by Rainy Hake Austin Sep 2
'Never say never': How to become a successful female broker-owner
Real estate leader Lori Namazi shares how women can establish and expand a robust real estate brand
by Marian McPherson Sep 1
Your branding is costing you money: Here's how to fix it
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
by Bernice Ross Sep 1
Redfin extends iBuyer service into select areas in Atlanta, Nashville
With these latest moves, the Seattle-based brokerage is now offering instant cash offers to sellers in 27 markets throughout the country
by Daniel Houston Sep 1
Pulse: What are your top marketing strategies this fall?
This week, as we roll up our sleeves and prepare to dig deep into marketing month here at Inman, we want to know: What are the tried-and-true marketing tactics you're leaning on this fall? And what new strategies are you introducing to your plan?
by Inman Sep 1
Ryan Serhant on building a personal brand: 'No one is just an agent'
The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads
by Veronika Bondarenko Sep 1
Take your marketing and branding to the next level this September
Inman will bring you innovative marketing tactics, branding expertise and smart strategies to get the most for your money all month long
by Inman Sep 1