Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
With inventory starvation, agents need to explore all possibilities to gain more listings — and FSBOs are ripe for the picking. Here is a novel way to get in front of potential (and actual) FSBOs
Opinion
A real estate team can be the ultimate solution to providing consistent 5-star client experiences — if they're run effectively
In this industry, collaborating with others instead of doing everything on your own pays off. Find out how Douglas Elliman's Jay Phillip Parker learned that real estate works best when it’s collaborative and cooperative
Opinion
Restorative, anti-racist education isn't oppositional. It's about cultivating community among all of us who are on the anti-racist journey
Here are 7 activities to help you implement a new strategy each day over the next week
Opinion
This week, Byron Lazine and Nicole White discuss why millennial homebuyers have regrets, buying leads and the first property in the nation to be paid in Dogecoin
Opinion
Zillow's experience shows that adding ancillary services is a long, slow road that requires big investment, patience, and a smart, consumer-first approach
Opinion
Windermere Chief Economist Matthew Gardner dives deeper into the timeline of events that led to the 2007 crash, comparing then and now. Here's why he speculates there's no real reason to expect a widespread, systematic decline in home prices in the foreseeable future
The best way to survive a natural disaster is to take the necessary steps now and be prepared for when the unthinkable actually does occur. Here are a few things to alert your clients about
In this current market, sellers need to have realistic expectations of what's to come. Here are a few things sellers should be prepared for
Opinion
Fear commonly immobilizes buyers from making the choices that will ultimately enhance their lives. Here’s how to coach your clients to succeed despite the potential risks
First impressions are everything. Make sure your listing has a lasting impact in images, during showings and when buyers roll up to the curb
Find out how UK native and Florida broker-owner Simon Isaacs learned to expect the unexpected
Opinion
This week, Byron Lazine and Nicole White discuss the latest on NAR’s controversial address proposal, how long the housing shortage will last and staging in a seller’s market
Opinion
What we really need is more housing — especially affordable housing. Prices are still going up, and soon, there won’t be any houses priced low enough to be affordable for people who are within the income limits that qualify them for financial help
