New Adwerx product leverages motion graphics in online listing ads
'Until now, this type of display advertising was not available in the real estate industry,' Carlson said
by Craig C. Rowe Aug 9
Experts weigh in on market cooldown, achieving long-term success, power of community and more
NEW sessions were just added for Inman Connect Las Vegas. Reserve your spot now to get in on all the action
by Inman Aug 6
First American to pay $1.185M over alleged perks for real estate agents
Networking group allegedly provided video marketing, bus caravans to promote listings
by Matt Carter Aug 6
Inman Review: Need more horsepower in your online presence? Try Agent Engine
Opinion
From online profiles to laser-sharp listing pages, Agent Engine is dedicated to refined visuals and empowering the digital age of real estate
by Craig C. Rowe Aug 6
3 reasons choosing a niche is the best thing I did for my career
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
by Nicole Espinosa Aug 5
A handshake in the midst of action
But dwindling profit margins on shrinking mortgage refinancings take a deep bite out of Q2 earnings
by Matt Carter Aug 4
End the year strong: 5 smart ways to spend your marketing dollars
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
by Bernice Ross Aug 4
How to grow your network
It's important to maintain connections because your business often depends on the quality of those relationships. But here's why you shouldn't neglect strangers and acquaintances
by Connie Czarnecki Aug 3
Free leads from Google: How to set up, optimize your Google My Business page
Here, you’ll learn how to set up your Google My Business page and how to build and optimize it to position yourself as the local expert
by Jimmy Burgess Aug 1
LoanDepot's 'Grand Slam' offer bundles agent, mortgage and title insurance
LoanDepot and its agent matching subsidiary, mellohome, will offer cash rebates of up to $7,000 on bundled services, the company announced this week
by Matt Carter Jul 30
SEO made simple: 2 main things agents should focus on
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
by Kate Hulbert Jul 29
No budget, no worries: How to market yourself as a brand new agent
Here are three great ways to get the ball rolling in the marketing department as a brand new real estate agent on the cheap
by Kevin Hoover Jul 29
5 nifty (and thrifty) social media marketing ideas
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
by Katie Lance Jul 29
Start here: 9 skills agents need to nail from the start
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
by Bernice Ross Jul 29
Map-based real estate marketing sees explosive growth
Homesnap has partnered with Waze to let agents pin their listings and open houses to interactive maps. Such ads have seen a surge of interest over the past month
by Jim Dalrymple II Jul 28
4 tips for agents who want to score laughs — and leads — on Instagram
Matt Lionetti of The Agency gained a following by posting comedy sketches about real estate on Instagram. He shared tips with Inman for other agents trying to do the same