Real Estate Marketing Ideas & Strategies
IGuide's newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing
'Until now, this type of display advertising was not available in the real estate industry,' Carlson said
NEW sessions were just added for Inman Connect Las Vegas. Reserve your spot now to get in on all the action
Networking group allegedly provided video marketing, bus caravans to promote listings
Opinion
From online profiles to laser-sharp listing pages, Agent Engine is dedicated to refined visuals and empowering the digital age of real estate
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
But dwindling profit margins on shrinking mortgage refinancings take a deep bite out of Q2 earnings
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
It's important to maintain connections because your business often depends on the quality of those relationships. But here's why you shouldn't neglect strangers and acquaintances
Here, you’ll learn how to set up your Google My Business page and how to build and optimize it to position yourself as the local expert
LoanDepot and its agent matching subsidiary, mellohome, will offer cash rebates of up to $7,000 on bundled services, the company announced this week
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
Here are three great ways to get the ball rolling in the marketing department as a brand new real estate agent on the cheap
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
Homesnap has partnered with Waze to let agents pin their listings and open houses to interactive maps. Such ads have seen a surge of interest over the past month
Matt Lionetti of The Agency gained a following by posting comedy sketches about real estate on Instagram. He shared tips with Inman for other agents trying to do the same