The market might be sizzling right now, but there’s a cooler backside to any hot market. Those who anticipate the shift and effectively prepare are those who will succeed once the new realities emerge
Looking to reduce expenses? Consider cutting your lead spend. If you’re willing to invest some extra time, you can generate your own leads for free and liberate yourself from paying for today's costly leads
Opinion
Becoming a top producer comes down to proactively prospecting about 7 hours a week, constantly learning, being emotionally resilient and moving from great to memorable client experiences
Lion & Orb founder and marketing expert Audie Chamberlain shares how investors can use their property's history to attract guests and improve profits
Opinion
If you are dedicated to becoming the best listing agent you can be, you owe it to your clients to grow your marketing efforts using this valuable link
Opinion
A web app developed by a Des Moines agent gives those who aren't good at staging — or those who don't like having that conversation with their clients — a way to offer advice without coming across as pushy
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
Builder Ratings and Reviews will let consumers write reviews of their home's builder, and then display those reviews on builders' Zillow pages
Opinion
Everybody talks about low inventories, but nobody does anything about it. Find out how to get the listings you need for the buyers who are still looking
Email is a particularly valuable means of communication in real estate especially now, when sharing information about listings and dealing efficiently with buyers and sellers are key. That's why you need to get it right. Here's how
Honing your approach to these conversations can enhance your listing presentation and mentally prepare your sellers for the nuances of a COVID-19 seller’s market
The well-funded, fast-growing online apartment marketplace is now offering Matterport tours to its landlords, revealing in a survey that 72% of tenants would rent sight-unseen if a 3D tour was available
Opinion
For those of you who might not have the professional video budget, mastering iPhone property video is the cost-effective solution you need in your back pocket
The Australian email marketing company's newest offering lets agents send emails according to categorized personas for more accurate targeting
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
Elizabeth and Ethan Finkelstein, the creators of Cheap Old Houses, talk to Inman about their popular Instagram account and how agents can benefit from its 1.1 million followers