How to get your listings ready for fall
There's no denying that fall decor brings about feelings of warmth and belonging — which is why agents shouldn't ignore it when it comes to listings. Here are four areas to focus on when staging for pumpkin-spice season
by Gerard Splendore Aug 31
Agents, stop sitting on your assets!
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
by Larry Hales Aug 31
Are you prepared for a market shift? Master these 3 skills
The market might be sizzling right now, but there’s a cooler backside to any hot market. Those who anticipate the shift and effectively prepare are those who will succeed once the new realities emerge
by Carl Medford Aug 31
Need to cut costs? Create your own leads — for free
Looking to reduce expenses? Consider cutting your lead spend. If you’re willing to invest some extra time, you can generate your own leads for free and liberate yourself from paying for today's costly leads
by Pat Hiban Aug 26
Want to be a top producer? Steal these 6 moves from their playbook
Opinion
Becoming a top producer comes down to proactively prospecting about 7 hours a week, constantly learning, being emotionally resilient and moving from great to memorable client experiences
by Bernice Ross Aug 26
How to turn your short-term rental's history into a selling point
Lion & Orb founder and marketing expert Audie Chamberlain shares how investors can use their property's history to attract guests and improve profits
by Marian McPherson Aug 25
Doing virtual tours? 10 things you should (and shouldn’t) do
Opinion
If you are dedicated to becoming the best listing agent you can be, you owe it to your clients to grow your marketing efforts using this valuable link
by Andrew Fortune Aug 22
Not good at arranging throw pillows? Good thing there's Stagerie
Opinion
A web app developed by a Des Moines agent gives those who aren't good at staging — or those who don't like having that conversation with their clients — a way to offer advice without coming across as pushy
by Craig C. Rowe Aug 21
3 ways to tap into your ‘information advantage’ to win listings
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
by Troy Palmquist Aug 20
Zillow launches reviews and ratings service for homebuilders
Builder Ratings and Reviews will let consumers write reviews of their home's builder, and then display those reviews on builders' Zillow pages
by Jim Dalrymple II Aug 19
Dear Marketing Mastermind: Where can I find sellers now?
Opinion
Everybody talks about low inventories, but nobody does anything about it. Find out how to get the listings you need for the buyers who are still looking
by Christy Murdock Aug 19
How good is your email communication? A few ways to improve
Email is a particularly valuable means of communication in real estate especially now, when sharing information about listings and dealing efficiently with buyers and sellers are key. That's why you need to get it right. Here's how
by Gerard Splendore Aug 17
Preparing to list? 9 talking points that'll squash seller fears
Honing your approach to these conversations can enhance your listing presentation and mentally prepare your sellers for the nuances of a COVID-19 seller’s market
by Teresa Mack Aug 16
Zumper, Matterport to tag-team 3D apartment tours
The well-funded, fast-growing online apartment marketplace is now offering Matterport tours to its landlords, revealing in a survey that 72% of tenants would rent sight-unseen if a 3D tour was available
by Craig C. Rowe Aug 13
Nailed it! How to create DIY listing videos like a pro
Opinion
For those of you who might not have the professional video budget, mastering iPhone property video is the cost-effective solution you need in your back pocket
by Troy Palmquist Aug 13
ActivePipe rolls out custom content campaigns
The Australian email marketing company's newest offering lets agents send emails according to categorized personas for more accurate targeting
by Craig C. Rowe Aug 12