Homesnap launches new advertising and lead gen service, Concierge
The real estate technology solutions company will release on Friday a new advertising service for agents called Homesnap Pro+ Concierge
by Lillian Dickerson Jun 11
'Team structures are winning' and other pandemic-era observations
Opinion
When a crisis ends, you remember two kinds of people: the ones who stepped up, and the ones who disappeared
by Kris Lindahl Jun 11
How to make your business more efficient with a CRM
Use this time to do the foundational administrative work that agents can never get around to — like implementing a customer relationship management system
by Kathleen Black Jun 11
Dear Marketing Mastermind: Should I talk to my sphere about difficult topics?
Automated marketing won’t be enough to preserve your reputation as social change and messaging comes to the forefront — so it’s time to get clear on your values and be authentic
by Christy Murdock Jun 11
How my agent has been invaluable during this pandemic
Opinion
Don’t underestimate how difficult this time can be for your buyer or seller. Know your market, understand its nuances and be able to explain your contracts and addenda in plain English
by Jay Thompson Jun 10
Email marketer ActivePipe buys content creator HomePrezzo
ActivePipe will use acquisition of HomePrezzo to further power what its agents can deliver to prospective buyers, sellers and renters. Terms of the deal were not disclosed
by Craig C. Rowe Jun 9
MoxiWorks and 1000watt partner to provide better web design
The tech platform provider and marketing agency announced the partnership Tuesday, a collaboration built to provide brokerages with better web design and messaging services
Real Vision is the real deal for one-stop listing marketing
Opinion
The Toronto-based photography and 3D tour provider puts a very slick, all-inclusive spin on getting everything you need to visually market listings — at an affordable price
by Craig C. Rowe Jun 5
This is not the time for 'marketing as usual'
Katie Lance, Kendall Bonner and Victoria Kennedy say agents shouldn't be afraid to talk about controversial topics
3D tours are hard to navigate? Not in my experience
Opinion
In an interview with Zillow's Rich Barton, Brad Inman said he found 3D home tours difficult to navigate. I say they've never been easier, and they're only getting better
by Craig C. Rowe Jun 3
Indie brokers struggle with racial unrest and coronavirus pandemic
Brokers advised evaluating whether social media messages might come off as 'tone-deaf' but disagreed on whether to express political opinions publicly at Inman Connect Now
9 ways to turn a 'no' into a 'yes'
Opinion
Real estate is a problem-solving business. As an agent, being able to turn a 'no' into a 'yes' is a crucial skill to have under your belt. Here are 9 ways to do it
by Bernice Ross Jun 3
'Normal is over,' and agents need to lean on technology
'Million Dollar Listing' star Ryan Serhant said Tuesday that during a period of crisis, agents should turn to everything from Instagram to phone calls
by Jim Dalrymple II Jun 2
All Inman content related to running your business in this unprecedented time
Here's how to keep your business moving as the situation shifts
by Inman May 29
How to grow your Instagram audience as a team
Mauricio Umansky shares how his team grew The Agency’s Instagram account to be one of the most-followed residential real estate accounts in the world
by Mauricio Umansky May 28
Kerbox Media wants to see all agents in the video spotlight
Founded by a former Southern California agent, the creative services company focuses on all things real estate video, from market updates to Zoom-call coaching
by Craig C. Rowe May 27