Real Estate Marketing Ideas & Strategies
Opinion
Another option for agents and marketing staff looking to bring their design in-house, this web-based marketing resource provides creative cues, just enough brand control and plenty of value
The real estate technology solutions company will release on Friday a new advertising service for agents called Homesnap Pro+ Concierge
Opinion
When a crisis ends, you remember two kinds of people: the ones who stepped up, and the ones who disappeared
Use this time to do the foundational administrative work that agents can never get around to — like implementing a customer relationship management system
Automated marketing won’t be enough to preserve your reputation as social change and messaging comes to the forefront — so it’s time to get clear on your values and be authentic
Opinion
Don’t underestimate how difficult this time can be for your buyer or seller. Know your market, understand its nuances and be able to explain your contracts and addenda in plain English
ActivePipe will use acquisition of HomePrezzo to further power what its agents can deliver to prospective buyers, sellers and renters. Terms of the deal were not disclosed
The tech platform provider and marketing agency announced the partnership Tuesday, a collaboration built to provide brokerages with better web design and messaging services
Opinion
The Toronto-based photography and 3D tour provider puts a very slick, all-inclusive spin on getting everything you need to visually market listings — at an affordable price
Katie Lance, Kendall Bonner and Victoria Kennedy say agents shouldn't be afraid to talk about controversial topics
Opinion
In an interview with Zillow's Rich Barton, Brad Inman said he found 3D home tours difficult to navigate. I say they've never been easier, and they're only getting better
Brokers advised evaluating whether social media messages might come off as 'tone-deaf' but disagreed on whether to express political opinions publicly at Inman Connect Now
Opinion
Real estate is a problem-solving business. As an agent, being able to turn a 'no' into a 'yes' is a crucial skill to have under your belt. Here are 9 ways to do it
'Million Dollar Listing' star Ryan Serhant said Tuesday that during a period of crisis, agents should turn to everything from Instagram to phone calls
Here's how to keep your business moving as the situation shifts
Mauricio Umansky shares how his team grew The Agency’s Instagram account to be one of the most-followed residential real estate accounts in the world
Founded by a former Southern California agent, the creative services company focuses on all things real estate video, from market updates to Zoom-call coaching