They also expect to spend more on brand awareness than lead generation, said Luxury Presence CEO Malte Kramer onstage at ICNY
They also expect to spend more on brand awareness than lead generation
Consumers are more empowered than ever today, but real estate industry leaders still believe agents will be able to thrive over the next decade
At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multimillion dollar businesses going
Breaking into the luxury property market takes a lot of money, but there's one marketing factor that may be overlooked
Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well
'The community aspect has always been really critical,' Grace Ouma-Cabezas said at this year's Inman Connect New York
On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years
Listen and learn how to position your business as a leader in luxury listings and for ways to market yourself as an expert on high-dollar homes
Going door-knocking? Here's how to make the most of neighborhood marketing
Opinion
Agent referrals can be incredibly helpful for those on the giving end and those on the receiving end, but they still need to be handled with care
'Home,' 'bedroom' and 'bath' were obviously popular, but so were some unexpected phrases
Flashback to Inman Connect Las Vegas 2019: CEOs and industry visionaries discuss technology, the future and each other
Hear why the most innovative people come to Connect. It's about learning new ways of doing business and connecting with the leaders in the industry
Opinion
The best posts you produce are ultimately the ones that are going to get shared, so give your social media a great deal of thought before you hit publish
Opinion
Want to reboot your brand in 2020? Here are some of the best ways to reintroduce yourself to the market, both online and IRL