Why marketing to interest rates is the wrong strategy
Opinion
In today's volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients' interests first
by Leslie Ebersole Mar 20
IdealEstate aims for agent cooperation with nationwide recruiting, referral power
Opinion
Once a site for helping buyers curate home collections, the Salt Lake City-based proptech is now leveraging its 800K+ user base as a platform for recruiting
by Craig C. Rowe Mar 19
Need a virtual tour solution now? Here are our top picks
Opinion
Self-containment and social distancing have made in-person home tours challenging. These top tech picks and tips can help you wait out the unexpected pandemic
by Craig C. Rowe Mar 18
How will iBuying fare in a world of social distancing?
Opinion
Today’s market environment will finally shine a light on how the iBuyer business model will react as consumer demand wanes, and there are certain recognizable advantages
by Mike DelPrete Mar 18
Agents: It's time to stop holding open houses
Opinion
In response to the recent coronavirus outbreak, brokerages have to do what they can to exercise safety. So, here's why our firm suspended open houses — and why yours should, too
by J. Philip Faranda Mar 18
7 things the industry should be doing amid coronavirus
Opinion
What can the real estate industry do to minimize the ripple effect of the pandemic? Here are some thoughts on best practices from a broker in a coronavirus hotbed
by J. Philip Faranda Mar 16
The Real Word: Realtor.com's quest to find noisy homes
Opinion
Plus, a 'Grease' parody listing video that'll lift your spirits
by Byron Lazine Mar 13
Is a small or large real estate team right for you?
Opinion
There are benefits to both small and large teams. It's important to weigh the pros and cons of each to determine which is best for your business
by David Parnes AND James Harris Mar 12
home office
Opinion
Have you planned how you will conduct your business if there is a coronavirus quarantine? If not, now is the time to start
by Bernice Ross Mar 11
Smart-home tech for agents: Behind the scenes with C by GE
Opinion
Unveiled at CES 2020, these new C by GE technologies work to enhance the smart-home experience. Here's what they do and how they work
by Brandon Doyle Mar 11
The Real Word: What makes a real estate leader exceptional?
Opinion
And check out The Wolfe Team's video spoof 'Lowball disorder'
by Byron Lazine Mar 6
Keeping It Real: Why you have to take risks in business
Opinion
Your destiny is in your hands. Don’t let anyone tell you any different, especially your inner voice
by Peter Lorimer Mar 5
'Millions More Buyers': What's a real estate portal’s competitive advantage?
Opinion
Attempts to compete directly with the leading portals — from both upstarts and financially strong runner-up portals — have met with limited success
by Mike DelPrete Mar 4
Smart-home tech for agents: NanoLeaf is reimagining home lighting
Opinion
Check out the Learning Series and the best-selling interactive modular light panels
by Brandon Doyle Mar 4
Now more than ever, work at home
Opinion
Inman News became a completely virtual office operation 4 years ago. It was one of the best moves that we ever made for morale, productivity and recruiting
by Brad Inman Mar 4
Why teams are best positioned to get great customer service down to a science
Opinion
Like baseball's greatest ever star Ted Williams, agents need to analyze and practice
by Jeff Sibbach Mar 3