Home showings don't equal procuring cause. Here's why
Opinion
Read the arbitration manual. Review the questions on the arbitration worksheet. And please, stop proclaiming that simply showing a home entitles you to compensation. It doesn't work that way
by Jay Thompson Nov 9
How to price properties in a wildly fluctuating market
Opinion
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here's how to keep up with your local market and help your clients make the best decision possible
by Bernice Ross Nov 9
Get top dollar fast: 10 things sellers need from their agents now
Opinion
As we transition out of an intense seller's market, agents need to dust off the fundamentals and adapt them to the local market, property types and sellers to give their clients the back-to-basics guidance they need right now
by Cara Ameer Nov 6
Interactive Virtual Tours' floor plan product faces a tough field of competitors: Tech Review
Opinion
To fully leverage IVT's floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what's out there today, this seems more than mildly inconvenient
by Craig C. Rowe Nov 5
What Zillow shutting down iBuying means for agents
Opinion
Zillow is not going away, and iBuyer programs are still disrupting. Those are the facts — but there's a massive opportunity to step up and step into your own role as a real estate professional. Here's what you need to know
by Darryl Davis Nov 4
Are 0% commissions looming on the horizon?
Opinion
Industry veteran Bernice Ross argues that a business model in which a brokerage makes the majority of its profits from ancillary services like mortgage and title is not sustainable in the long run
by Bernice Ross Nov 4
game over
Opinion
Zillow’s decision to shut down its iBuying business is more than just a response to the volatility of the Zestimate, but rather an indication that technology can't solve everything
by Bernice Ross Nov 4
Why this Keller Williams team leader is betting big on the company's future
Opinion
Here’s why expansion team leader Adam Hergenrother is investing in the future of Keller Williams’ teams with the rebrand to Livian and further growth investment from KW
Zillow exits iBuying: 5 things you should know
Opinion
This move that has significant implications for the real estate industry. Here's why
by Mike DelPrete Nov 3
Zillow was outsmarted by the market
Opinion
Access to too much capital often blurs good real estate investor judgment. Over-leveraged investors can easily lose everything
by Brad Inman Nov 3
Be a better buyer's agent: 6 steps for an exceptional client experience
Opinion
Buyers need a facilitator who will help them purchase the home they want to buy and protect them throughout the purchase process
by Carl Medford Nov 2
‘How do I talk my buyers into paying more?’ That's easy — don't!
Opinion
Here's why that’s a terrible question and agents need to stop asking for (and giving) advice on Facebook
by Jay Thompson Nov 2
Marketer offers smart, data-powered marketing automation: Tech Review
Opinion
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan
by Craig C. Rowe Oct 29
Zillow, 'it's not me, it's you': Why this smart agent is breaking up with buying leads
Opinion
'Dear Zillow, it’s not me, it’s you,' writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend
by Meghan Mullin Oct 28
Realogy's Social Ad Engine makes social media advertising easy: Tech Review
Opinion
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it
by Craig C. Rowe Oct 28
Zillow's iBuyer misstep will soon be 'a distant memory': Mike DelPrete
Opinion
Within the context of long-term industry disruption, Zillow's loss may simply be an embarrassing detour on its inexorable march to transform real estate
by Mike DelPrete Oct 25