Opinion
As an industry, we need to pause and take stock of what good real estate marketing really is
Opinion
Try spontaneous, free-flowing, non-linear ideas to break into real estate markets
Opinion
What should the individual agent do when confronted with the swirl of funding and iBuyer activity and talk of massive change within the industry?
Opinion
Buying awards you didn't earn, pretending to dial the wrong number and using typos to sound more human are no way to build a business
Opinion
Our industry is wrapped in sloth, wrath, lust, envy, pride, gluttony and greed — it's time to stop
Opinion
It's always tempting to hire a hot agent from another company, but brokers need to be very careful when that agent competes directly with an existing top producer already in their office
Opinion
That seemingly common sense idea is a waste of time and money, so real estate investors should keep that cash in their pockets
Opinion
The future for real estate brokerages, the 2019 Swanepoel Trends Report and more
Opinion
We can’t just talk about doing things differently, it’s time to take action
Opinion
You know your worth — make sure everyone else does too
Opinion
People will always remember the care you provide
Opinion
Focus on one appointment a day, and you won’t just survive the shift, you and your business will thrive
Opinion
Dual agency, Airbnb's new home designing plans and the death of home appraisals round out 'The Racket'
Opinion
Daily consistency, quality and commitment are the keys to building a brand
Opinion
MLSs can no longer require 100% participation from agents in a brokerage, but that's not the case for agent teams
Opinion
If you remember to treat a fellow human as you’d like to be treated, then you have the key to success