While many agents find it intimidating, this old-school lead gen strategy holds tremendous potential
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Buyers need professional agents to walk them through the ever-changing buying process. If you implement these strategies, you won't run short of opportunities to connect with and convert buyer leads
Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here’s why he thinks marketing by age demographics is a racket.
Dive into these 10 picks from team leader Adam Hergenrother. Take notes. Test out some of the ideas. Figure out which concepts are going to work for you and your business, and then work closely with your team to implement them
Opinion
If you must target seniors in your marketing, please treat them with respect, and know that when the say 'no' they mean it
Many real estate agents find it intimidating to launch a social media presence, but the rewards are worthwhile
To close out Agent Appreciation Month, we asked Inman readers to share those agents who made their real estate life and career better.
HomeJab's new research study outlines best practices for real estate photography
These strategies provide positive reinforcement while keeping the budget front and center
Using your CRM is all about getting seconds back in your schedule. Your database will free up more of your time and allow you to work smarter. Here's how it can help you set more appointments and sell more houses
Internet trolls have evolved and intertwined into an ecosystem that fuels your business. How you interact will carve out your space from this point forward. Here are a few ways you can stay prepared
Tracking and predicting conversions ensures more effective and consistent followup
If you’ve got that social media writer’s block, Jimmy Burgess has gathered 22 social media ideas to post in 2022. Use these to connect better with your ideal clients
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Discuss these options with any potential move-up client to see if one of these scenarios might work for them