How to build a robust referral program for your business
Exceeding expectations, working your CRM, networking and leveraging social media are critical in building a referral program that keeps on giving
by Rainy Hake Austin Jan 20
Do charitable connections help agents sell homes?
A seasoned agent believes her office’s involvement with a well-known charity has no impact on a customer’s decision to hire her or not. Can her broker show her the value of this relationship?
by Anthony Askowitz Jan 19
9 ways to help buyers compete in an all-cash world
There isn't a one-size-fits-all approach to helping buyers compete in an all-cash world, but these tactics and strategies will help
by Cara Ameer Jan 19
Success strategies from 11 of real estate’s top female leaders (Part 2)
If you want to level up in 2022, you have to keep your finger on the pulse of important trends and tech tools cropping up in real estate. Here, top female leaders share their best success strategies
by Bernice Ross Jan 19
Be the solution, not the problem: 3 things agents should do daily
As tempting as it can be to sit back on your laurels, shrug your shoulders, and say, 'Oh, what can you do?' to the common challenges most real estate professionals face, now is the time to bring solutions to the table, not problems
by Victoria Kennedy Jan 19
Readers share their worst day in real estate: Pulse
We’ve all had those terrible, horrible, no good, very bad days. Today, readers share the worst ones they've had in real estate
by Inman Jan 19
Dr. Martin Luther King Jr.'s most challenging struggle was housing
As real estate pros, it is vital that we understand the historical context and the lasting implication of "location, location, location," especially if it is wielded to exclude, devalue or separate
by Lee Davenport Jan 17
Success strategies from 11 of real estate’s top female leaders (Part 1)
Your success in 2022 starts with you — your self-care and authenticity, your focus on what matters most to your clients and your service to your community. Here, top female leaders share their best tips on cultivating a successful and personally rewarding year
by Bernice Ross Jan 17
11 things you won't learn in a real estate licensing course
Here's the skinny on the critical info new agents need that they’ll never tell you in licensing class
by Teresa Boardman Jan 17
Inman Top 5: The biggest stories of the week of Jan. 7-13
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Jan 14
How the industry still struggles to treat everyone's money fairly: Real (Estate) Talk
Opinion
As we approach MLK Day 2022, it's time to explore the ways the housing industry struggles with both consumers and agents being superficially and unfairly judged by their skin color and race — as well as remedies in the works
by Lee Davenport Jan 14
22 must-have real estate tech tools for agents in 2022
Opinion
Here are the top tools we use in our business, plus the top real estate tech tool of all time
by Jimmy Burgess Jan 14
22 real estate how-to's that'll get you through 2022
If you're curious what other real estate agents are reading, we've got you covered. Here are the most-read how-to's from 2021
by Dani Vanderboegh Jan 14
The metaverse and other realities to embrace in 2022
Don’t be threatened by new advancements that you don’t yet understand. Instead, think about their positive impact on the industry, and educate yourself on the ins and outs of virtual real estate — because your clients will be asking about it
by David Parnes AND James Harris Jan 13
The essential new real estate reads of the past 5 years
Every year, a slew of new real estate books come out that promise to help agents to become, well, even better agents. And every year, Brandon Doyle sifts through the titles to find the most worthwhile reads
by Brandon Doyle Jan 12
Top 12 must-read real estate books of 2021
Improving your skills? Starting a book club? Here are the top real estate reads that'll help you get better at everything — from sharpening your communication chops to upping your Facebook advertising game
by Brandon Doyle Jan 12