Video and rich media production is getting easy, and more agents should be creating it
Homebuyers are becoming less concerned with representation and more with the immediacy of information
A lack of consistent, well-written content is dragging down real estate agent blogs nationwide
Software translates professional and personal attributes into measurable performance goals
Agents need to capture Web visitors at every opportunity
Connecting multiple email, calendars and contacts can lead to improved business relationships
Pay-per-click ads and effective landing pages are just the beginning
3-D and virtual reality continue to infiltrate real estate, but is there measurable value?
Agents may have trouble determining which deal side gets credit, but app's purpose is worth the debate
Tools and trends that will soon make their way into real estate
Startup Alley at Inman Connect San Francisco yielded all 3 of this month's standouts
On-demand access to transaction and business content is crucial for real estate agents
Open houses are great in-person lead generators, but few agents use technology to leverage the opportunities
Video marketing doesn't have to be technically complicated
A number of common words and phrases have evolved into meaningless ways to describe technology products
Platform knows how to get people to feed it information
