Inman will bring you innovative marketing tactics, branding expertise and smart strategies to get the most for your money all month long
Good content introduces you to potential clients, builds brand awareness and codifies your value, while prospecting for you 24 hours a day, 365 days a year
EHomes broker-owner Jackie Soto shares how she successfully navigated a merger and rebrand that led to one of her best years ever in real estate
With the last quarter approaching, agents should strive to finish 2020 strong and step into the next year on the right foot. In other words, now's a great time to implement these marketing campaigns and generate new income streams for your business
These agents have taken their video marketing to the next level by producing full-on music videos and commissioning musicians to create original works to help sell specific properties
Want to optimize your profile on this real estate portal? Find out what to include and how to stand out on realtor.com’s platform
Social media experts Zena Cherian and Chris Rodgers share what real estate agents need to know about using hashtags to drive engagement and growth
Realogy expansion brands CMO Jen Marchetti shares how she juggles Better Homes and Gardens and ERA's marketing while staying compassionate and authentic
Broker-owners DJ and Lindsey DellaSalla share the top marketing mistakes they've made over the past 14 years and how real estate newbies can avoid them
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
KW Marketing Vice President Annie Switt discussed the tools the company gives franchises and how Keller Williams has guided its network amid the pandemic
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways