Opinion
If you must target seniors in your marketing, please treat them with respect, and know that when the say 'no' they mean it
Whereas 3D tours and video content were considered "nice-to-have" add-ons for sellers, the accessibility of hardware like the Theta X and its ilk, along with easier to use mobile software, have made such marketing tactics borderline commonplace
Nearly 350 employees will be laid off as wholesale division and SoFi operational unit are shuttered
Rates on 30-year fixed-rate loans rise for the fifth consecutive week, to the highest level since March 2020
Many real estate agents find it intimidating to launch a social media presence, but the rewards are worthwhile
It's important to connect with a new team from the get-go for better outcomes down the road
To close out Agent Appreciation Month, we asked Inman readers to share those agents who made their real estate life and career better.
HomeJab's new research study outlines best practices for real estate photography
These strategies provide positive reinforcement while keeping the budget front and center
Generation X is smaller than the cohorts that came both before and after. But the group is also in its prime earning and homebuying years now, meaning it's a force to be reckoned with
Generation X is sandwiched between the millennials and the baby boomers, but over the years they've also become a major force in the housing industry
The TV star and Douglas Elliman agent says he is ready for his next chapter
Connect Now panelists from Century 21, The Agency and RE/MAX share how they offer technology and networks where collaboration is the norm
Corcoran’s Stephanie Anton, Localize CEO Omer Granot and Ilan Bracha discussed what it buyers are looking for from agents in the current housing market during Connect Now Tuesday
Deal expected to lead to tighter integration between platforms and support for a wider range of financial products and lending institutions
