Exiting real estate: Is your business ready for you to leave?
Opinion
Take this self-quiz at the end to find out if your business would survive if you had to step down tomorrow
by Bernice Ross Sep 16
The fight over independent contractor status doesn't end with the passage of California's AB5
Opinion
California's new gig-work law aims to regulate employment status, but it's easier said than done
by Bernice Ross Sep 10
9 tips for filing insurance claims after a catastrophe
The damage has been done — now it's time to make the rebuilding process as painless as possible
by Bernice Ross Sep 9
How to kick up your fall production right now
It's time to re-examine your business plan and hustle through the last quarter of the year
by Bernice Ross Sep 2
‘Work-life balance is attainable’ and other myths that make life miserable
Opinion
Concepts like 'work-life' balance are myths that can drive you to misery. Don't let this happen to you
by Bernice Ross Aug 26
Is your hot seller’s market over? How to recognize a slowdown and pivot
Do you have a strategy to thrive in a market slowdown? Here are 6 approaches to help you do that
by Bernice Ross Aug 19
Awkward! How to handle uncomfortable client situations
Sold the wrong house? Found a sex toy? Lost a deal? Just another drop in the bucket for a real estate agent
Guilt-free parenting? 3 moms share how they found their stride
Opinion
Mom guilt is a real thing. How can real estate parents make sure there's enough of them to go around? Take a page from these families
by Bernice Ross Aug 12
How to get more bang for your marketing buck
Focus on building relationships with potential clients. Consumers want video, and if you don’t provide it, another savvy agent will
by Bernice Ross Jul 30
Against the grain: 2 female leaders shaking up the industry
Opinion
These leaders’ stories show that when things get tough, when you take an unpopular position or when you threaten the status quo, you discover who you really are
by Bernice Ross Jul 22
Looking for listings? Here’s how to find, sign and turn unlisted properties
Opinion
This strategy for converting unlisted properties into commission checks has worked for more than 25 years
by Bernice Ross Jul 15
A 10-step plan for having a life outside real estate
Opinion
Here are some ideas for self-care
by Bernice Ross Jul 8
Comparing apples to apples
Opinion
Utilize all the options on the table to give your sellers the best route for them
by Bernice Ross Jul 1
Hope, dream and fix it: What agents can learn from 2020 candidates
Opinion
What agents can learn from presidential marketing campaigns
by Bernice Ross Jun 24
A man and woman interviewing a young woman
Summer is a great season for recruiting new agents because it's a time when teachers are off. Read on to discover why they're a great pool of candidates and where to find them
by Bernice Ross Jun 17