How to grab your ideal clients with Facebook's target audiences
Custom audiences and lookalike audiences are often better at generating leads at a lower cost
by Nate Dadosky Aug 17
Two student-aged girls looking at a computer together
How to connect with the largest group of first-time homebuyers
Why isn’t my social media working? 7 common mistakes
Avoid these common pitfalls to increase your success and get a leg up on the competition
by Laura Ure Aug 14
Up your sales game with geographic marketing
Let your anxious sellers know you're pulling out the big guns
by Gill South Aug 11
6 ways to supercharge your Instagram engagement
Remember, social media success means being social
by Jordan Scheltgen Jul 13
If you want your real estate listing to go viral ... add a toddler?
Listing views skyrocketed for one Australian family after their young child snuck into listing photo shoot
by Marian McPherson Jul 11
What is live streaming, and how do we use it?
Build an audience, and boost your business with the popular social media feature
by Peter Lorimer Jun 20
Social media icons
Ideas, intel and advice from Katie Lance's comprehensive book on turning the hottest platforms into business builders
by Bernice Ross Apr 24
How Dan the estate agent (and his client's kids) became an Instalegend
Blogger Lorna Hayward shared a post of her agent with her kids that went viral
by Amber Taufen Mar 24
Open letter to Ryan Serhant re: Zillow/StreetEasy
Opinion
Jason Cassity shares his perspective on the portal's 'Premier Agent' features
by Jason Cassity Mar 10
10 steps to attracting free real estate leads on Instagram
An agent's guide to lead generation through visually driven social media
by Tiffany Alexy Mar 8
A woman holding an iPhone with Instagram on it
Asking advice and gifting some Starbucks cards yielded a welcome result
by Tiffany Alexy Mar 6
Why Snapchat meets what 2017 real estate marketing demands
How to make a human connection with distracted consumers
by Chelsea Peitz Dec 13
A man's hand navigating GPS while driving
How to plan for a fruitful next year
by Bernice Ross Dec 12
How to create a digital real estate lead machine