Opinion
Done right, with focus on useful long-tail keywords and a consumer-friendly property search, an IDX-enabled real estate website is something every agent should consider
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You have less than six seconds to make a positive impression. Here’s how to make your website impactful!
You probably know what geographic farming is. Here’s how I’m layering my approach
Opinion
Our business is not as easy as most people think. On the other hand, when you think about it, the path to success is pretty straightforward
The community social network is launching Your Home, a new section that provides consumers with insights about their property and connections to local real estate agents
The one-time darling software for finding prospective foreclosures is now offering same tech for real estate agents and mortgage brokers
The software maker introduces Dynamic Ads for Real Estate, a new tool that seeks to make marketing listings on the world's largest social network a breeze
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The founder of YourWayHome shares a powerful strategy for “to be built” homes
The lawsuit between VHT Studios and Zillow dates back to 2015 and includes allegations that the online portal wrongly used thousands of photos
A new company and product from ex-Zillow ad execs offers more detailed leads and a 12-month automated follow-up plan
If you're betting on purchased leads, conversion is the name of the game. Here are Winston Murray's top strategies
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How the right platform can help your agents win hearts and minds
Opinion
Realtor.com has sacrificed the queen in a high-stakes game of chess. But is it for the win?
Yes, traditional efforts such as cold calling still work. Just ask Ramon Sanchez
The New Jersey-based brokerage says the acquisition of lead gen startup Opcity has turned realtor.com into a competitor