WATCH: Digital marketing trends from top agents
Top agents will quadruple their peers in digital marketing spend, and they also expect to spend more on brand awareness than lead generation
by Inman Feb 15
WATCH: What are the data trends for the new decade?
Industry experts unpacked the data trends that are reshaping the real estate industry as a new decade begins at ICNY
by Inman Feb 15
WATCH: Marketing through new digital mediums
Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well
by Inman Feb 14
WATCH: Build a database that yields million-dollar deals
At Inman Connect New York, brothers and luxury agents Roh and Ramin Habibi shared how robust client databases keep their multimillion-dollar businesses going
by Inman Feb 14
WATCH: Is seamless data connection possible?
At ICNY, connecting big data to disparate systems remains big business and a big challenge, but attendees were reminded about what's at the heart of the deal
by Inman Feb 14
14 financial terms every agent should know
Break it down for your clients in a way they'll understand, and they'll continue to look to you as a trusted adviser
by Inman Feb 14
Zillow launches search tool to help connect Seattle's homeless with affordable housing
Zillow partnered with the Seattle government as well as local nonprofit Housing Connector and its network to enable a more streamlined process for searching for affordable housing
by Lillian Dickerson Feb 14
5 essential real estate marketing tools for the modern agent
From image editing and social media software to digital scanner apps, every real estate pro can benefit from these digital marketing tools
by Kathleen Kuhn Feb 14
WATCH: Marketing insight from the world beyond real estate
'The community aspect has always been really critical,' Grace Ouma-Cabezas said at this year's Inman Connect New York
by Inman Feb 14
Inman News quiz: Think you're on top of the week's biggest stories?
The real estate industry threw some curveballs. Take Inman's real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week
by Inman Feb 14
The Real Word: Is real estate nearing an employee model?
Opinion
Plus, should agents be worried about Zillow getting brokerage licensed across the country?
by Byron Lazine Feb 14
WATCH: To successfully market luxury listings, be memorable
Breaking into the luxury property market takes a lot of money, but there's one marketing factor discussed by experts at ICNY that may be overlooked
by Inman Feb 14
WATCH: Know when to work with micromanaging sellers and when to walk away
At ICNY, a duo of real estate veterans share tips on dealing with type-A personalities
by Inman Feb 13