Got your first celebrity client? 6 tips for making an impression
Helping celebrity clients find their dream homes can be tricky. What's the right approach? How can you impress? Who's the VIP in the entourage? Here are a few tips for real estate agents to make an impression and ensure repeat business
by Jason D. Greene Sep 21
Pulse: Readers share the worst marketing advice they've ever received
Offer steak knives to entice buyers, don't door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they've ever received throughout their careers
by Inman Sep 21
3 assets high-net-worth buyers are looking for in (all) their properties
Opinion
Having space and wellness areas, home entertainment capabilities and interconnectivity are the most fashionable luxuries
by Mauricio Umansky Sep 21
Need a break? 3 systems that'll automate your business growth
Focus on doing what you do well, and find people and systems that will support you and augment your skills
by Victoria Kennedy Sep 21
How YouTube's algorithm can make or break your real estate business
Some agents are making thousands on ad revenue from YouTube, and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform's technology
by Jim Dalrymple II Sep 21
Inman Handbook on Homesnap
Like many online platforms, the past year has been a time of innovation and development for Homesnap. Find out how to put these new features to work for your business and what the company is rolling out later this month
by Christy Murdock Sep 20