6 things agents wish sellers understood about marketing
Opinion
6 things agents wish sellers understood about marketing
First impressions are everything when putting a home on the market. That’s just one of several things we wish sellers understood about marketing homes to sell
by Carl Medford Sep 22
HomeServices of America gives Real Living the boot
HomeServices of America gives Real Living the boot
Company began encouraging Real Living franchises to switch to Berkshire Hathaway HomeServices brand in 2013
by Andrea V. Brambila Sep 22
How agents can leverage Canva for better marketing campaigns
How agents can leverage Canva for better marketing campaigns
At Connect Now on Tuesday, Marki Lemons-Ryhal, a renowned real estate educator, broke down how agents can leverage the design website, Canva, for free
by Libertina Brandt Sep 22
5 ways agents can help financially challenged homeowners
5 ways agents can help financially challenged homeowners
High costs, high taxes and high inflation hit homeowners in all price ranges. Here are a few ways you can help distressed homeowners stay in their homes
by Bernice Ross Sep 22
Had a dust-up? How to work your way through conflict effectively
Had a dust-up? How to work your way through conflict effectively
There is no need to avoid conflict when you have confidence, communication skills and the right mindset to handle any conversation that comes your way
by Adam Hergenrother Sep 22
9 shortcuts to becoming a neighborhood expert clients want to work with
9 shortcuts to becoming a neighborhood expert clients want to work with
How does one go about learning their market? Whether you are brand new to the business or have been around since time immemorial, here are a few tips to help you stay ahead of a rapidly changing market — and your clients
by Jay Thompson Sep 21
Pulse: What new marketing strategy are you trying in 2022?
Pulse: What new marketing strategy are you trying in 2022?
Making changes and fine-tuning your marketing plan for next year? Tell us what you're introducing to your repertoire and how those strategies will help you stand out in 2022
by Inman Sep 21
Is this the one? 4 factors to consider when buying an investment property
Is this the one? 4 factors to consider when buying an investment property
No two investment properties are the same. The history of repairs, market conditions and the long-term growth potential of the area — as well as your own risk preferences — all factor into whether a property is the right fit for your portfolio
by Michael Hills Sep 21
4 ingenious ways to take advantage of a market slowdown
4 ingenious ways to take advantage of a market slowdown
Three broker-owners share how real estate agents can make the best of a seasonal slowdown with upgraded marketing, better training and much more
by Marian McPherson Sep 21
How a top Houston Realtor stalks social media for perfect closing gifts
How a top Houston Realtor stalks social media for perfect closing gifts
At Connect Now on Tuesday, Dee Dee Guggenheim Howes, a top Houston Realtor, revealed how she stays ahead of the competition by monitoring her clients' social media
by Libertina Brandt Sep 21
How this new agent sold her first $15.5M home at the height of COVID
How this new agent sold her first $15.5M home at the height of COVID
It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here's how Siena Dorsey of The Agency did it
by Siena Dorsey Sep 21
Got your first celebrity client? 6 tips for making an impression
Got your first celebrity client? 6 tips for making an impression
Helping celebrity clients find their dream homes can be tricky. What's the right approach? How can you impress? Who's the VIP in the entourage? Here are a few tips for real estate agents to make an impression and ensure repeat business
by Jason D. Greene Sep 21