Opinion
Be sure to always ask if the other agent has promised anything that you haven’t. That will be your opportunity to counter any lies with truth
Structure, accidents, safety tips — here’s everything agents need to know about elevators
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
Opinion
This week, Byron Lazine and Nicole White discuss the new showing platform Instashowing, Redfin’s acquisition of RentPath, and Kim Kardashian's and Kayne West's divorce.
From improv to MasterClasses on persuasion, negotiation and, yes, even feeling confident in your own skin, these education programs will help you find self-assuredness and give you a leg up on your competition
Opinion
The mercurial Keller Williams founder Gary Keller still operates like a cowboy, running his sprawling global enterprise as he sees fit
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
Opinion
Ever wonder what exactly the National Association of Realtors does for you? Here’s how I went from vocal critical blogger to NAR defender
Opinion
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into February's housing data releases and predicts how the market will fare
Guide clients through any feelings of discouragement, and help them navigate an informed, prepared search
For Douglas Elliman NYC agent Jared Halpern, patience and persistence pay dividends
Opinion
The real estate industry's tight grip on the consumer, the listing and customer data is loosening as choices for the public continue to grow
Opinion
This week, Byron Lazine and Nicole White discuss Brad Inman’s reaction to Zillow acquiring ShowingTime, buyer's regret during the health crisis and fair housing policy regarding buyer letters
Not every agent will be willing to take the extra steps and do the legwork, but when it comes to luxury clients, this makes all the difference. Here's how you can deliver exceptional value to high-end clientele
Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
Opinion
To work in harmony, the broker can also encourage a safe space culture where differing points of view are respected
