Your 2021 marketing plan needs to focus on virtual tours — here’s why
In a conversation at Connect Now, industry leaders discuss why virtual open houses and video tours should be a key part of any 2021 marketing plan, and advise on how to maximize their mileage
New company Dippidi handles all aspects of ad campaigns
From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
by Craig C. Rowe Oct 20
Constellation Real Estate Group acquires digital marketer Paradym
CREG continues to grow in the marketing space by absorbing long-time industry player, which first offered CD-ROM tech in the early 1990s
by Craig C. Rowe Oct 19
Keep up! 3 tips to navigate the post-pandemic sales boom
Is the COVID-induced hubbub of activity keeping you on your toes? These 3 tips will help you keep your post-pandemic momentum going and stay on track with your clients’ evolving needs
by Santiago Arana Oct 19
How this megateam is maximizing its sellers' proceeds
Opinion
Here's an inside look at how one real estate team is transforming homes, increasing clients' wealth and boosting the level of equity in local neighborhoods
by Carl Medford Oct 19
Inman Handbook on building a luxury brand
Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe
by Christy Murdock Oct 19
15 easy-as-pie seller projects that'll help buyers fall in love
Opinion
Now that it's finally cool outside, it's the perfect time for sellers to roll up their sleeves and revamp their home's exterior. Use this checklist to help them make a solid first impression with their curb appeal this fall
by Nicole Solari Oct 18
Growth-oriented Keap hits most of the CRM high notes
Opinion
Previously Infusionsoft, this CRM is focused on small businesses in multiple industries but has some unique ways to appeal to real estate agents
by Craig C. Rowe Oct 16
Thinking about getting into real estate? 10 reasons to go for it
From learning opportunities to schedule flexibility, being a real estate agent has its perks. So, if you're considering a career in this industry, here are a few reasons to give yourself the green light
by Mauricio Umansky Oct 15
Steal these 9 chic promotional gifts for better branding
Do better than flash drives and fridge magnets with name-brand goods and gear branded for your favorite clients
by Craig C. Rowe Oct 14
10 questions that'll predict whether a new agent will make it
Real estate can be a highly rewarding business — provided you have certain behavior styles and personality traits. These questions are highly predictive of whether a newbie will do well in this industry
by Bernice Ross Oct 13
6 reasons FSBOs fail epically even in a hot market
Opinion
Unfortunately, DIY sellers often have to go through these sometimes painful motions to get a much-needed reality check
by Cara Ameer Oct 13
Don’t alienate buyers! 10 in-person showing turnoffs 
Opinion
With COVID-19 limiting access to listings, buyer visits are at a premium. Sellers hoping for an offer need to ensure nothing alienates a buyer who goes through the hassle of viewing their home in person
by Carl Medford Oct 10
Digital marketer Ylopo and CRM Chime spark strategic partnership
Ylopo partners with CRM providers to help users nurture and convert campaign leads. The company's co-founder called Chime one of its many 'best-in-class' partners
by Craig C. Rowe Oct 7
10 simple, thrifty ways to generate more Google leads
We all know that page views often translate into more leads and commissions for your business. So, here are a few tips to help you generate more views for your website, posts and videos with little or no cost
by Bernice Ross Oct 7
Netflix and Zillow team up to create 'listing' for haunted house flick
Netflix created a Zillow listing for Bly Manor, the location of the platform's latest original movie, "The Haunting of Bly Manor"
by Marian McPherson Oct 6