Real estate agents are using TikTok to take their business to the next level. Here's how creating content on this popular video-sharing app can help you build your brand and generate leads
Quit trying to survive in the red ocean, and head for the blue water
Opinion
Plus, homebuyer confidence is up, and Keller Williams has released its new consumer app
Here’s the prolific team leader’s take on cultivating your team, widening your reach and understanding consumers' growing desire for instant gratification
'Megaphone' is designed to push agent-branded marketing collateral to social media
Aimed at sellers of properties worth $1M or more, Redfin Premier offers full-service marketing with an international reach
Some come armed with iBuyer bids they present, and others paint such offers as invariably inferior
Top agents will quadruple their peers in digital marketing spend, and they also expect to spend more on brand awareness than lead generation
Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well
From image editing and social media software to digital scanner apps, every real estate pro can benefit from these digital marketing tools
'The community aspect has always been really critical,' Grace Ouma-Cabezas said at this year's Inman Connect New York
Breaking into the luxury property market takes a lot of money, but there's one marketing factor discussed by experts at ICNY that may be overlooked
On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years
Inman Connect New York panelists on updated marketing strategies for a new decade
Where are things headed for marketing in 2020? Katie Lance of Katie Lance Consulting shares her insights at Inman Connect
Opinion
How does the code of ethics inform the way that you approach your marketing strategies and platforms?