New AR tour app from Sparkout raises questions about the tech
Opinion
New bleeding-edge augmented reality home tour app from Sparkout raises more questions about the technology's role in the industry than it does about the home being viewed
by Craig C. Rowe Aug 30
Keeping It Real: Why it's time to kill vanilla
Opinion
We currently have this glorious trifecta in real estate. If you’re not hitting your goals, now’s the time to double down and charge away from mediocrity
by Peter Lorimer Aug 29
6 mistakes that'll derail your Instagram in 2021
Social media expert and Curaytor co-founder Chris Smith shares the top mistakes agents make on IG and how to fix them
by Marian McPherson Aug 29
How to keep your commission off the negotiating table
Opinion
You are worth your commission, and be sure to continue striving to be more and more deserving of every dollar you receive
by Aaron Drussel Aug 28
Bright MLS and Homesnap launch multichannel digital ad product
New joint digital marketing product with Homesnap will advertise Bright MLS listings on Facebook, Google, Waze and Instagram
by Craig C. Rowe Aug 27
Are buyer's agents becoming obsolete? This agent says yes
Opinion
Kerry Grinkmeyer points to 3 signs that buyer’s agents won’t be around in 5 years
by Pat Hiban Aug 27
WATCH: Tactical Facebook advertising for recruiting and lead generation
Facebook is an underrated platform for lead generation, said Digital Natives Founder James Rembert at Inman Connect Las Vegas
by Inman Aug 27
Staging a new listing? Explore the latest fall design trends
New York City-based Interior Marketing Group Staging Director Christina Slater has the inside scoop on autumn staging
by Christy Murdock Aug 26
Too much noise on social media? 5 simple steps for cleaning it up
Opinion
Cut through the noise and drama online with focused, clear messaging aimed at your ideal clients
by Kyle Draper Aug 26
Where are the offers? How to avoid the overpricing mistake
These 5 points form the bedrock of every successful listing agent's conversation with prospective sellers
by John Giffen Aug 25
Newbies, here's how to find the best home for your buyers
Get to know every neighborhood like your own, and learn your clients' preferences
by Gerard Splendore Aug 22
Keeping It Real: Why the future belongs to the brave
Opinion
Utilizing the connection economy is the difference between those who will prevail in real estate today and those who will not
by Peter Lorimer Aug 22
Want to outrank your competition? 3 tips for getting quality reviews
Did you know that 86% of consumers consult online reviews? Here’s how you can ensure quality reviews that will bring in new business
by Brandon Doyle Aug 20
Is your hot seller’s market over? How to recognize a slowdown and pivot
Do you have a strategy to thrive in a market slowdown? Here are 6 approaches to help you do that
by Bernice Ross Aug 19
How to nurture 'friends' into lifetime clients
Create genuine value in their lives, and watch as they show up over and over again with their real estate needs
by Kyle Draper Aug 16
Newbie agent goes viral with parody of Garth Brooks song
In an interview with Inman, eXp Realty agent Sean Cochran said he didn’t expect much from the video in which he croons 'My inspector goes to low places, where the radon glows and the mold chases most agents away'
by Marian McPherson Aug 15