Millennials are the worst clients, according to agent poll
A Redfin survey also shows that agent attrition is going up, and that many agents have to supplement their income with other work
by Jim Dalrymple II Jul 24
Chime rings in Connect with announcement of new chatbot
The company is known for its rapid rollout of new features. After recently launching in-app Facebook campaigns, it has announced a lead-engaging chatbot will be available in fall
by Craig C. Rowe Jul 24
BoomTown launches new lead generation and marketing tools
The company promises to nurture leads for up to a year and says its concierge will field leads 24 hours a day
by Jim Dalrymple II Jul 24
Why there's no magic pill for lead generation
Agents need to constantly evaluate what forms of prospecting are most efficient when pursuing leads
by Cara Ameer Jul 24
Cardboard staging furniture: Can faux furnishings lead to real sales?
Cardboard furniture fitted with slipcovers and photo-realistic prints might be a great solution for agents charged with selling urban studios or filling extra rooms
by Craig C. Rowe Jul 24
10 fundamentals every agent needs to master
Opinion
Get back to basics by using this agent checklist for 2019
by Dani Vanderboegh Jul 23
6 tips for making live video a win on YouTube or Facebook
Live online broadcasts are a great way to educate and engage with both agents and potential clients interested in real estate
by Ryan Rodenbeck Jul 23
Clients planning a fall sale? 4 moves they should make now
Homesellers need to be prepare both logistically and psychologically before they market their houses and move out
by Nicole Solari Jul 23
Automation name of game when recruiting, says top recruiter
Keith Pike, a broker-owner at RE/MAX Elite ranked the number one recruiter in the US, said during Inman Connect panel that automation and systems have kept him on top
by Inman Jul 22
10 real estate agent myths outsiders believe
Opinion
If you’re thinking about becoming an agent, have a clear view of what it’s like, so you can start out on the right foot
by Joseph Santini Jul 19
How to protect your brand in the midst of change
Opinion
In the middle of all the noise of a changing marketplace, stand for something
by Troy Palmquist Jul 19
Audience Town believes it can end 'pay and spray' advertising
Company CEO calls Zillow 'monopolistic' and Google 'diabolical' in their approaches to controlling data and competing against their own customers. His company helps agents make smarter investments in online advertising
by Craig C. Rowe Jul 19
‘Honey, stop the car!’ 12 listing description cliches we're over
Opinion
Hiding flaws behind flowery copy does nothing but waste the buyer's and their agent’s time
by Jay Thompson Jul 17
Looking for listings? Here’s how to find, sign and turn unlisted properties
Opinion
This strategy for converting unlisted properties into commission checks has worked for more than 25 years
by Bernice Ross Jul 15
Realtor recreates iconic 1990s movies in series of new ads
Kentucky Realtor Michaelle Warner thought the whimsical advertisements would be a fun way to draw some attention
How to create the ultimate comparative market analysis for your sellers 
4 tips for wowing your clients and coming to a price agreement 
by Troy Palmquist Jul 15